Via digital outdoor experiential media:
Got a big idea? Give us a brief.
Category: digital
Signage in the sky
UK tech startup Lightvert is experimenting with fleeting digital images that seem suspended in mid-air at night. Yes, like in Blade Runner. Above is an artist’s representation, so probably totally accurate, of how it might look on a city night skyline.
Here’s how it works: strips of reflective material are attached to a building. A projector shines light off the reflector directly into the viewer’s eye.
The image is momentary, not persistent, but boy; nice moment.
It’s crowd-funded. Here’s their somewhat formal pitch video:
Original source article from the BBC
ShopaLive Expansion in WA
DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift. It’s part of oOh!’s expanding digital portfolio.
By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.
Advertisers can now reach more shoppers with more engaging & dynamic messages.
These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.
Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.
This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.
Retail advertising has become a digital wonderthing.
Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.
You don’t always need digital
But you do need a fine idea…
Meanwhile, at the World Trade Centre
Nifty little digital OOH ad in the Oculus for the new Fox series.
Pickworth and Kingston
Two new digital people at Media Tonic as we gear up for further digital representations. [Current properties include reiwa.com.au and RAeDIUM Digital Media].
Warwick Kingston will be Digital and Strategy Director on December 5th. He joins us from 303 MullenLowe and has twelve years’ experience in the digital realm.
Amy Pickworth has already started as Digital Account Manager. Her experience includes Seven West Media and Ikon Communications.
Kingston and Pickworth join Darren Pashen on the digital team. Darren is Digital Operations Manager.
Amy Pickworth, Warwick Kingston
Sales Convention
“Mate, help me out. Can you can knock something together for the sales convention? It’s the re-branding; have you got a few fancy PowerPoint transitions up your sleeve?”
And Qantas just re-branded. ‘More than just a superficial makeover‘.
Bunbury
Home of the bottlenose dolphin and the digital billboard.
A high visibility digital site with high dwell times and multiple viewing angles. Part of oOh!’s state-wide network – talk to Mark for the digital nuts and bolts: 9388 7844.
Tap payments
A world of digital interactivity using oOh!’s Excite panels …
Find your place
Media Tonic is now responsible for advertising sales of realestateVIEW.com on a national basis.
It’s one of Australia’s leading real estate portals, reaching over a million unique visitors monthly, and having 260,000 email subscribers and 147,000 app downloads. realestateVIEW.com.au is owned and operated by real estate institutes across Australia.
The representation includes the portals businessesVIEW.com.au (Victoria’s leading business broking site), holidayVIEW.com.au, ruralVIEW.com.au and propertyDATA.com.au.
It’s an opportune time; the portal has been redesigned and now enjoys a user experience advantage over competition. The site is also qualitatively different to a straight classifieds site – partly because of interface design and partly because it offers data, insights and general advice as well as listings. It’s a data-rich site, highly valued by serious buyers and sellers.
realestateVIEW.com.au is a significant digital asset in Media Tonic’s portfolio and gives national advertisers a buying synergy with WA’s principal portal, reiwa.com.