Category: digital

Business News

Posted on by Bret Treasure

Business News logo

From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.

Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.

Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”

For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.

Real time traffic data that makes a point

Posted on by Bret Treasure

Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.

Taxi sign: Here to JFK 1:30 Here to EWR 0:44

Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.

Building a digital cathedral

Posted on by Bret Treasure

Go back a few hundred years; if you wanted to impress the masses, you used stone and mortar. Even now, when you walk into Notre Dame or Sagrada Familia it has a visceral impact. It says to a puny human being: you are in a place of significance.

Now, that messaging is frequently done with digital imagery (e.g. IBM building the Atlanta Falcons’ new stadium with a 360° 63,000 square foot screen, e.g. Telstra Customer Insight Centre).

Here’s the video about the Salesforce.com offices. It’s four minutes, but worth your time.

You might think that’s a lot of effort and expense to impress the couriers, but last count the video of the install had 46 million views.

The work was done by Obscura Digital whose digital projections have graced the Sydney Opera House and the Empire State Building. Worth visiting their site to see the Empire State job for Harper’s Bazaar.

And you should talk to us about digital outdoor advertising. Mark or Dave; on 9388 7844.

World Orca Day

Posted on by Bret Treasure

Billboard with orca in tank: 'Captive Orcas Live in Tanks the Size of This Screen'

The Born Free Foundation use digital interactive like this: You text a donation to the charity and the orca JUMPS OUT of the screen and swims to freedom via other screens in the vicinity. A new orca then appears in the tank, waiting for the next liberating donation. Is that cool fund-raising OR WHAT? Spin up an idea and talk to us about interactive. 9388 7844.

Happy World Orca Day: July 14th.

Full case study with the normal blah blah.

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Sampling and digital

Posted on by Bret Treasure

Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.

Out of Home to Out-Perform

Posted on by Bret Treasure

UK survey of 204 media agency and outdoor specialists…  results point to the shift in Out of Home from a passive medium to a channel that is modern, exciting and sophisticated. No surprise to our regular readers.

Respondents projected Digital Out of Home (DOOH) as the highest growth potential of any medium over the next five years, ahead of mobile, VOD, and anything else that moves or doesn’t.

Separate research in Europe says Out of Home is close to knocking off TV as the most trusted media.

And in Australia, here’s oOh! showcasing DOOH at the spectacular Melbourne Emporium site:

Feel free to give Media Tonic a call about DOOH or OOH; we’re leading in that space here in WA and our contact number is 9388 7844.