The guy who posted this video from his hotel room commented, ‘People say we can’t build cathedrals, but put a Middle Ages stonemason in front of this thing and ask which makes him feel the presence of God’.
Ad Age article on advertising on The Sphere.
Via @swiftonsecurity
The guy who posted this video from his hotel room commented, ‘People say we can’t build cathedrals, but put a Middle Ages stonemason in front of this thing and ask which makes him feel the presence of God’.
Ad Age article on advertising on The Sphere.
Via @swiftonsecurity
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
Striking digital OOH animation by Coke.
In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
25% conversion rate.
Via @stephen_jury
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:
Not that there’s anything wrong with a picture of the German soccer team.
Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.
Wonderful experiential design by Moment Factory at Changi Airport. Something to amuse while you wait in line. Airports are of course, prime real estate in outdoor advertising and you can talk to us about reaching 16 Australian terminals, 17 lounges and 13 cities through oOh! Fly. 9388 7844.
Via.