What is your TikTok strategy

The Washington Post is killing it on TikTok, with 9 million likes and a big youth following. What sort of content? I guess you’d say not long form.

TikTok is completely out of control.

Good Vibes

Indian ad for the Samsung Good Vibes app, which helps deafblind people communicate. Seems like a better innovation than another camera…

Good talent, especially the child. You may need Kleenex.

Swipe Night

Tinder’s interactive series – swipe left or right to direct the plot – is US only at present. There’s an opportunity to date real people post-episode. Will it increase engagement? Or marriage? I remember when storytelling was limited to books, movies and Sixty Minutes. Here’s the YouTube version. It’s not very interactive.

The moustache

Spain’s most famous moustache, formerly attached to soccer legend and Spain team manager, Vicente del Bosque González, gone. Why?

By MullenLowe. Look out Merv Hughes.