In case you missed it, Ricky Gervais at the Golden Globe Awards. “Remember: they’re just jokes. We’re all gonna die soon and there is no sequel.”
The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:
- Best Application of Artificial Intelligence or Machine Learning
- Best Overall Use Of A Telephone Town Hall
- Best Online Advertising Campaign on a Shoestring Budget
- Best Bare-Knuckled Street Fight TV Ad
- Best Villain in a Web Video
It’s international but there were no Australian winners last year.
Sony updates Playstation logo from PS4 to PS5. Video game enthusiast Chris Trenary makes a short, ironic video titled ‘Sony’s lead graphic designer coming up with the PS5 logo’. Last count: 3.3M views on YouTube.
Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.
But wait, there’s more. And at 0:35 they show you how to dance it.
Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.
There is no cultural meme that cannot be appropriated.
Witness the state-of-the-art in-browser augmented reality. Scan the code with your phone and be a little underwhelmed, then call Dave to discuss affordable media with a good return on investment. 9388 7844.
Advertising that promotes a cachaça brand. It’s the spirit used to make Caipirinhas, which you buy on the beach in Rio de Janeiro for a couple of dollars. In case your Portuguese is not fluent, the video ends with this message: drink responsibly.
First, our Christmas hours:
Closing lunchtime on Tuesday, 24th December
Opening Monday 6th January
Oh, and Merry Christmas from Media Tonic.
So Zola, a wedding planning company, ran a pretty average ad on the Hallmark Channel. Because it featured two women kissing a US conservative lobby group, a Million Mums, petitioned Hallmark to remove it, which they did, thereby enabling the sort of backlash that gets you tens of millions of undeserved hits.
Not even a really good kiss if you ask me.
More detail, strictly optional.