Full screen. Sound up.
An Israeli ad that goes where Sam Kekovich would not.
Fine example of guerrilla marketing. I’m sure the guys who had to do the deliveries had a big laugh about all the destinations being hard to deliver to.
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
… when you have five different agencies working on the same job.
There are short YouTube videos of each creator. Here’s our favourite: he gets quite passionate about the letter “A”..
Ryan Reynolds’ Aviation Gin. Didn’t realise so much work went into it.
As students of global culture you are probably aware of BTS, the Korean hip hop group. Four #1 albums in America quicker than anyone since the Beatles, worth $4.6B to the Korean economy each year, cover of Time Magazine, addressed the United Nations General Assembly…
They fronted an ad for the Samsung Galaxy Note phone; makes for an interesting contrast with Australian ad culture.
Samsung launched a branded Galaxy BTS Edition as part of the endorsement. It sold out. You can still buy BTS Edition earbuds though, if you’re quick.
And here’s McKinsey’s interview with exiting CEO Mark Thompson on how he helped turn a single city newspaper into a global digital business.
Wear a Mask posters by Noma Bar. It’s a little unsettling that his first name is a portmanteau of the words ‘normality’ and ‘masks’.
Okay; imagine you’re in a video game called Quarantine. Let’s get you a character…
By filmmaker Alina Polichuk.