You are watching a screen now, right?
A Belgian ad.
Lots of industry commentary on the No Preservative Whopper ad which shows the burger attracting mould as it ages. Lifetime Achievement Award for the Food Stylist. “Yeah, we want to show the mould but make it look pretty”.
Visually communicates the product positioning in a memorable way.
Because you’ve probably seen a number of them. They’re squarely in the Ridicule and Attack genre. Here’s the current political campaign for the more likely candidate, Bernie Sanders. Quite a different tone.
Google’s copybook example of how to showcase your own product.
Most Searched Media Agency at 344 Hay Street, Subiaco: Media Tonic.
A reminder that people are spending more and more time stuck in traffic, and that radio and TV traffic reports cut through like crazy. Call Dave to book a roadblock campaign on ATN. 9388 7844.
In case you missed it, Ricky Gervais at the Golden Globe Awards. “Remember: they’re just jokes. We’re all gonna die soon and there is no sequel.”
The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:
- Best Application of Artificial Intelligence or Machine Learning
- Best Overall Use Of A Telephone Town Hall
- Best Online Advertising Campaign on a Shoestring Budget
- Best Bare-Knuckled Street Fight TV Ad
- Best Villain in a Web Video
It’s international but there were no Australian winners last year.
Sony updates Playstation logo from PS4 to PS5. Video game enthusiast Chris Trenary makes a short, ironic video titled ‘Sony’s lead graphic designer coming up with the PS5 logo’. Last count: 3.3M views on YouTube.
Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.
But wait, there’s more. And at 0:35 they show you how to dance it.