Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
We’ve had a great year at Media Tonic and will continue doing so until noon, Friday 21st December. Then we start all over again on Monday, January 7th. Thanks for your interest in our content and special thanks to our business partners, suppliers, friends and clients.