The purpose of this post is not to ridicule footballers. It is to encourage them to go to Japan and shoot ads, because they have products there we have not even thought of yet. Cristiano Ronaldo is on to this.
And here is a big free kick to our agency partners in Australia. Steal this concept. Soccer star Luis Suarez inducted into a nine-to-five business.
The in-joke is that he’s famous for cheating, pushing and diving. You’d have to find another in-joke for AFL…
Poster of the last edition of Express, a Washington Post free commuter magazine with a circulation of about 130,000. Nail in the coffin: wi-fi on the Metro. Twenty journos will be laid off but a digital edition will continue. With content written by?
Verizon Media has appointed Media Tonic their official Western Australian sales partner.
We are now well-versed in the Verizon Media product suite which includes Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport. We will be selling Verizon Media’s full range of advertiser solutions including Verizon Media Native Marketplace, RYOT Studio, Verizon Media DSP and Verizon Media’s data offerings.
In the words of Rachel Page, National Sales Director at Verizon Media: “As Verizon Media continues to grow, we’ve been looking for the right sales partner that will help us reach regional advertisers and publishers in the most effective way. Media Tonic have a great local reputation and quality sales team that matches our quality product suite. This move solidifies our presence in Western Australia and opens up unprecedented access to our premium brands and tech solutions.”
And a quote from our own Warwick Kingston: “Media Tonic prides itself on building great relationships with Western Australian media and advertising people. We offer our agency partners tailored solutions that are built on the latest media offerings which is why we’re extremely excited to be working with Verizon Media.
“Bringing such a big player to the Western market, we look forward to the content that will emerge from this partnership. It’s looking to be an exciting future for Western Australia’s creative industry.”
Universal just cancelled the release of the violent horror pic The Hunt, following criticism by President Trump. The plot is liberal elites kidnapping right wing citizens and using them as game in a manhunt. Who knew that would be controversial?
There’s an excellent write-up in Time. Includes the trailer, which has been pulled from Universal sites.