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Author: Bret Treasure

The Italians are coming

Posted on 19/02/2021 by Bret Treasure

This may be politically incorrect. I’ll have to check.

Posted in media, politics

Have a break

Posted on 19/02/202123/02/2021 by Bret Treasure

Another of the One Minute Brief series, where creatives share ads on Twitter that they don’t get paid for.

This one went viral, much to the excitement of the guy’s agency.

Bus ad showing hourly schedule of Zoom calls with kitkat bar slotted into the middle

Hey everyone, a meme. Let’s bandwagon!

Same concept at kitkat ad but with wagamama food

Posted in advertising, newsletter

Meanwhile, in New Zealand

Posted on 19/02/202119/02/2021 by Bret Treasure

An ad about a girl allowed to go to the shops by herself for the first time:

The original version was banned, because it showed the girl riding her bike on the footpath for three metres and of course, that is way illegal. Initially the complaint was rejected but the person who complained appealed the decision; as you would.

Link to prove I am not making this up.

Posted in advertising

Springsteen

Posted on 19/02/202119/02/2021 by Bret Treasure

Here’s the 2 minute Super Bowl Jeep ad, with Springsteen in the driver’s seat. A pitch for middle America.

And here’s the OTT article in Billboard discussing his subsequent Driving Under the Influence arrest.

Posted in alcohol

Come on…

Posted on 19/02/202119/02/2021 by Bret Treasure

What’s this ad for? What’s this ad for?

Posted in advertising

Cute ad

Posted on 19/02/2021 by Bret Treasure

Triffic soundtrack.

Posted in advertising

Honest menus

Posted on 20/01/202120/01/2021 by Bret Treasure

The proprietor of the Aunt Dai restaurant in Montreal comments on all the dishes. The food is well-regarded, the menus are cherished.

Menu item. 'Comparing to our General Tao Chicken, this one is not that good. Anyway, I'm not a big fan of North American Chinese food but it's your call'.

Menu item: This is new on our menu. I did not have chance to try this one yet. According to customers this one is very popular. Looks like I should spend more time eating in my own restaurant.

Via (includes more menus)

Posted in advertising, newsletter

Life lollies

Posted on 19/01/202119/01/2021 by Bret Treasure

How to encourage young people to donate blood. Free sweets.

Cannes Lion in 2019.

Posted in advertising

When lawyers disagree

Posted on 19/01/202120/01/2021 by Bret Treasure

Two T-shirts side by side. One says 'It's Pleaded'. Other: 'It's Pled'.

Via.

Posted in newsletter, promotion

Reality vs Perception

Posted on 18/01/202118/01/2021 by Bret Treasure

Poetry doing its thing.

The author, Tyler Lockett, is a Wide Receiver for the Seattle Seahawks and a published poet.

Posted in advertising

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