When I was a lad, paintings belonged on a wall and video games belonged on a console.
Immersive
Category: digital
Immersive
When I was a lad, paintings belonged on a wall and video games belonged on a console.
Yahoo appoints Media Tonic in South Australia
We’ve been appointed Yahoo’s Agency of Record in South Australia, after two years’ successful collaboration in W.A.
Sonya Llewellyn is Yahoo’s South Australian sales representative.
Sonya: ‘… delighted to be joining Yahoo’s award winning sales team’
David Fare: ‘… incredible past two years in Perth’
Yahoo is the number one proactive digital network in Perth and holds the #1 digital NPS score according to the latest May 2021 Media I Survey.
Rachel Page (Yahoo): ‘… Sonya brings local expertise to this role and is backed by Media Tonic’s extensive knowledge of our business’
Yahoo’s product suite comprises Yahoo Preferred Network, identity solutions including Yahoo ConnectID and Next Gen Solutions, the Yahoo DSP, and Yahoo Creative Studios. Media brands include Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport.
New ad, New York Times
And here’s McKinsey’s interview with exiting CEO Mark Thompson on how he helped turn a single city newspaper into a global digital business.
Epic headline
Poster of the last edition of Express, a Washington Post free commuter magazine with a circulation of about 130,000. Nail in the coffin: wi-fi on the Metro. Twenty journos will be laid off but a digital edition will continue. With content written by?
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
Elvis at Piccadilly
Striking digital OOH animation by Coke.
Stats
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Analog drives digital
Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.
Via @Mashable
The budget’s $1.5B
Don’t screw it up.
“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”
Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.