We’ve been appointed Yahoo’s Agency of Record in South Australia, after two years’ successful collaboration in W.A.
Sonya Llewellyn is Yahoo’s South Australian sales representative.
Sonya: ‘… delighted to be joining Yahoo’s award winning sales team’
David Fare: ‘… incredible past two years in Perth’
Yahoo is the number one proactive digital network in Perth and holds the #1 digital NPS score according to the latest May 2021 Media I Survey.
Rachel Page (Yahoo): ‘… Sonya brings local expertise to this role and is backed by Media Tonic’s extensive knowledge of our business’
Yahoo’s product suite comprises Yahoo Preferred Network, identity solutions including Yahoo ConnectID and Next Gen Solutions, the Yahoo DSP, and Yahoo Creative Studios. Media brands include Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport.
Poster of the last edition of Express, a Washington Post free commuter magazine with a circulation of about 130,000. Nail in the coffin: wi-fi on the Metro. Twenty journos will be laid off but a digital edition will continue. With content written by?
Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.
From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.
Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.
Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”
For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.
Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.
Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.