ARE virtual showcase

Big red Are Media logo

Are Media is the new name for Bauer Media. And we are pleased to announce the Are Virtual Showcase, to be held on November 5, 2020.

Register for the showcase here – https://tinyurl.com/areregister

We think this change in ownership and identity will deliver a refreshed local focus to Australian storytelling and our MD David Fare explains below why the showcase comes at a critical time.

“Are is Audience, Reach and Engagement, and they’ve been core strengths historically, but there’s innovation and novelty ahead. The Are tagline is ‘Be Captivated’ and this is an excellent representation of how deeply our audiences engage in food, fashion, beauty, homes, entertainment and lifestyle. People don’t just read, they savour and soak up the content. Media has become experiential, and the new tagline reminds us that these brands are immersive; across magazines, digital, social, video, customer review sites, TV and podcasts.”

Are connects with six in ten Australian women, with unrivalled research on what moves, inspires, and excites women – and what makes them buy.

David: “We regard the virtual showcase as an essential update for Perth media buyers and key agency personnel, not just because it’s a pivot point for the biggest, most engaged digital and print properties in the market, but because it talks to important trends in brand activism and influence, and in bespoke storytelling.”

Your contact for Are Media is Lisa Lind, on 9388 7844…

Webby for ASIS

Screenshot of prospective applicant

Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]

400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.

New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.

Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.

Amazon ECHO – Alexa, Play My Song Case Study from 4judgesonly on Vimeo.

Effective now

Photo: Josh Jones on Unsplash

oOh!media and Media Tonic have re-structured as separate operations in Western Australia. The companies will continue to collaborate, operating out of 344 Hay St, Subiaco.

Media Tonic’s Director Mark Treasure will now be the WA State Manager for oOh! (which includes COMMUTE BY oOh!, formerly known as Adshel).

David Fare will continue as Media Tonic Managing Director.

Contact details across oOh! and Media Tonic:

Contact details table

You can read more about the re-structure in the oOh! media release and, if you have any questions about the changes, call us on +61 (08) 6160 8999.

Look forward to being of service.

David Fare – Media Tonic
Mark Treasure – oOh!media

Original

Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?

Ikea ad showing 'original' Balenciaga bag - the Ikea 99 cent version

Great response. Mucho social media. Win for both brands.