Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
Morph your ad into an attention monster. Combine your creative superpower with Media Tonic’s placement superpower for best results. 9388 7844.
Briefly, Netflix market cap exceeded Disney’s, making it the most valuable media stock in the world. Link is here if you don’t believe me.
Netflix also has over US 20 billion in debt.
Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?
Great response. Mucho social media. Win for both brands.
Media Tonic 10th Birthday event last Tuesday, September 19th at the Sauma Restaurant in Northbridge.
Lovely food but they force you to dress up.
Thanks to the 120 who joined in the celebration.
Guerilla campaign at a French music festival. Windscreen wiper as advertising device.
Via Ads of the World
Very successful digital OOH campaign across Europe for the round ball game. Working with a media client, the case study video makes clear how DOOH generates interactivity and real time social media impact. Got an event? Ping us.
DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift. It’s part of oOh!’s expanding digital portfolio.
By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.
Advertisers can now reach more shoppers with more engaging & dynamic messages.
These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.
Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.
This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.
Retail advertising has become a digital wonderthing.
Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.
Thanks for doing media business with us during the year. We’re closing on December 23rd at lunch time and re-opening for business on Thursday, January 5th. Wishing you a delightful Christmas and holiday season.
Dave, Mark, everyone.
*Image above is one of a series by Ciao Orio.
Reebok use outdoor to reward fast runners with free runners. Can’t wait for the pole vault.