Okay, I got it. Check out the attention to detail in this French Christmas ad for Carrefour.
So Zola, a wedding planning company, ran a pretty average ad on the Hallmark Channel. Because it featured two women kissing a US conservative lobby group, a Million Mums, petitioned Hallmark to remove it, which they did, thereby enabling the sort of backlash that gets you tens of millions of undeserved hits.
Not even a really good kiss if you ask me.
More detail, strictly optional.
Client: I want to create an ad where a man is riding a motorbike in the desert.
Agency: Awesome idea!💡 We're going to find a model who can ride a bike and fly him to the Sahara.
— Growth Hackers 🚀 (@StartGrowthHack) December 9, 2019
No bushfire risk, no trash, no pollution. Looks pretty cool and has the advantage of letting you conjure your company logo out of the night sky; see Intel below at around 1:40 and Time magazine here.