Category: Uncategorised

Timely message from an American politician. Save you watching it; here’s the best line.

Check with your doctor, or anyone who reads words…

I hope you don’t think we’re being partisan; this is the second ad we’ve posted from the anti-Trump Lincoln Project. It’s audacious. It juxtaposes the soundtrack of an ad run by a previous Republican president with images from the current Republican presidency. To good effect.

It seems nothing can escape the advertising jingle. In the briefing meeting on reducing methane emissions some creative puts his hand up and says ‘don’t worry guys; I got this: a country n’ western jingle with a kid in a 10 gallon hat’.

On one level this is an encapsulation of 40 years of American news stories, on another it’s an account of why we need independent journalism. The climax is Keisha Lance Bottoms’ passionate reminder that all media is local.

The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.

Artist Pierre Brault’s clever plea, but don’t be fooled – it’s CGI, not a real-world installation.

STAY HOME/SAFE from pierre on Vimeo.

Wonderful technical accomplishment this ad, and strategically just as good.

Mercedes-Benz has a ‘digital house’ spread across three cities. One of them is Lisbon, which advertised for web developers, offering them a ‘speed date job interview’. Way to create great advertising.

We’ve all been there.