We are Bauer

Proud to announce our representation of Bauer Advertising in Western Australia. The Bauer portfolio of brands includes The Australian Women’s Weekly, Woman’s Day, Gourmet Traveller, Harper’s Bazaar, OK!, TV Week, Wheels, 4X4, Australian House & Garden,  The Block, Empire and Good Health.

It’s the domain of the most influential media, where people dive deep into a brand and engage in vast numbers on managed social media channels.

Please call if you’d like to pre-emptively book an appointment for a briefing. Here’s a tease for The Luxury  – Trend Forecast. Market intelligence in conjunction with the Future Laboratory UK.

Exclusivity. Darkened presentation room with vivid white table settings

Apple’s retro, trippy, tour de force

The brief: just put together an upbeat video that runs about a minute and ties together the whole history of the world’s biggest brand and its advertising. Thanks.

Gridlock: the opportunity

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844

 

A hundred years ago

She looks up from the newspaper. “Darling there’s a job advertisement here; I think you should apply.”

Newspaper ad placed by Shackleton. 'Hazardous journey, bitter cold' etc

Actually, it’s a Fake Ad, according to the Smithsonian. Shackleton had lots of free publicity and lots of applicants, so there was no need to take out a paid ad. In spite of a reward, no-one has been able to unearth any evidence of the original ad.

Gridlock: the opportunity

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844