Clock is ticking

TikTok has until September 15th to find a buyer for its US operation. Could be Microsoft, could be Oracle, could be the My Pillow Guy. TikTok is launching an ad campaign which features Xi Jinping hilariously lip-syncing Donald Trump and there’s a big dance-off. Not really. They’re running this:

If you’re wondering who the people are in the ad, it just shows how badly out of touch you are with social media memes. You’ll need to increase your screen time.

They should have run one of these Aimee Lajoie TikToks instead.

Cheap and brutal

The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.