A reminder that people are spending more and more time stuck in traffic, and that radio and TV traffic reports cut through like crazy. Call Dave to book a roadblock campaign on ATN. 9388 7844.
Lots of industry commentary on the No Preservative Whopper ad which shows the burger attracting mould as it ages. Lifetime Achievement Award for the Food Stylist. “Yeah, we want to show the mould but make it look pretty”.
Visually communicates the product positioning in a memorable way.
In case you missed it, Ricky Gervais at the Golden Globe Awards. “Remember: they’re just jokes. We’re all gonna die soon and there is no sequel.”
Sony updates Playstation logo from PS4 to PS5. Video game enthusiast Chris Trenary makes a short, ironic video titled ‘Sony’s lead graphic designer coming up with the PS5 logo’. Last count: 3.3M views on YouTube.
Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.
But wait, there’s more. And at 0:35 they show you how to dance it.
Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.