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How to promote Mexico to Americans
The Hunt
Universal just cancelled the release of the violent horror pic The Hunt, following criticism by President Trump. The plot is liberal elites kidnapping right wing citizens and using them as game in a manhunt. Who knew that would be controversial?
There’s an excellent write-up in Time. Includes the trailer, which has been pulled from Universal sites.
German humour
Dieter Zetsche worked for 49 years at Daimler (Mercedes Benz) and retired at the 2019 AGM. He was CEO for 13 years. Very shortly after his announced resignation, BMW paid him this tribute:
Yep. It’s an actor.
Mackenzie Book
A Microsoft ad for the Surface Pro uses an Australian dude called Mac Book to endorse its product. Seems very nineties. Contact Microsoft if your name is Hugh, Len, Sam or Toshi. Also, not wishing to be offensive, but Mackenzie is a girl’s name.
India. Cricket. Apple?
Beauty and brains
Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.
Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.
Colossal campaign.
How to promote with out-takes
The champions at this seem to be Federer and Nadal. 9 million views for free.
Burn that ad
This is a fun piece of augmented reality. The Burger King app lets you burn competitors’ ads in return for a free whopper. Fits their ‘flame-grilled’ point of difference.
Never stop yelling
Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.
