Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
Category: Out of Home
Wheel of Time
Anamorphic billboard in Piccadilly Circus. No, I don’t know if it really works that well in real life either.
Wheel of Time
Anamorphic billboard in Piccadilly Circus. No, I don’t know if it really works that well in real life either.
Social swipe
Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
3D billboard
Content made on Kapwing
Via @haltakov
BearBnB
The Winnie the Pooh themed house is a joint promo between Disney and Airbnb. Pretty much locks up the five years of age tourist market.
What an annoying soundtrack.
Via AdAge.
WcDonalds
Wany cowpanies take their branding too seriously. Pretty sure this is not in the style guide. Way to celebrate International Women’s Day.
Outdoor advertising
25% conversion rate.
Via @stephen_jury
Stats
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Elder Street
Latest: oOh!’s newest digital billboard in the Perth CBD. Now over 260 screens across Australia. This large format site is oOh!’s third in the CBD. It really re-enforces their OOH pre-eminence in Perth. Elder St is west facing and captures east bound traffic from Subiaco and West Perth on to the Freeway South entrance, as well as Elder St traffic heading towards St George’s Terrace. oOh!’s network continues to expand nationally, in retail centres, airports, office towers, cafés, gyms, venues and universities.