25% conversion rate.
Via @stephen_jury
Category: Out of Home
Stats
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Elder Street
Latest: oOh!’s newest digital billboard in the Perth CBD. Now over 260 screens across Australia. This large format site is oOh!’s third in the CBD. It really re-enforces their OOH pre-eminence in Perth. Elder St is west facing and captures east bound traffic from Subiaco and West Perth on to the Freeway South entrance, as well as Elder St traffic heading towards St George’s Terrace. oOh!’s network continues to expand nationally, in retail centres, airports, office towers, cafés, gyms, venues and universities.
Real time traffic data that makes a point
Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.
Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.
Deservedly
Adweek’s best outdoor campaign of 2017: Fearless Girl. What a phenomenon.
Superb video case study too.
Unspeakably brilliant
YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.
It counts as a strike every time you try clicking the still image above.
Talk to us about Out of Home, digital, or radio advertising. 9388 7844.
Pickles
World Orca Day
The Born Free Foundation use digital interactive like this: You text a donation to the charity and the orca JUMPS OUT of the screen and swims to freedom via other screens in the vicinity. A new orca then appears in the tank, waiting for the next liberating donation. Is that cool fund-raising OR WHAT? Spin up an idea and talk to us about interactive. 9388 7844.
Happy World Orca Day: July 14th.
Full case study with the normal blah blah.
Head-turning
This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.
Via AdWeek.
Domination
Here’s Nike and JCDecaux completely dominating the Metro in Santiago, Chilé with Out of Home. Don’t watch the whole thing; 30 seconds makes the point. Here’s what hit me watching it; what a great experience they’re delivering for the traveller.
*pokes Australian transport authorities