We Say…

Fiverr

Posted on by Bret Treasure

This is a longer video than we normally feature. It’s to demo an excellent use of longer form video as a storytelling medium. Instead of ‘look at the value for money on Fiverr’, it’s ‘look at the detailed, diverse work’.

Presenter needs to stop saying ‘pretty insane’. What; 45%?

Innocent

Posted on by Bret Treasure

Europe’s Innocent Drinks company made this cheesy storybook about sending Santa Clause a PPE suit so he wouldn’t get infected, and then got Angry-Twittered by anti-maskers.

The social media team did not take a step backwards, changing their Twitter profile to “We make healthy drinks and write storybooks that enrage angry mobs.” Then issued this apology:

Meanwhile, Twitter is beta-testing ‘humanizing’ strategies, where they remind you that the person flaming you follows your football team and the same celebrities.

2020 in a sentence

Posted on by Bret Treasure

Like looking both ways before crossing the street and then getting hit by a submarine

Written by a nine year old, responding to an American newspaper’s competition for the best summary statement of 2020.

We’re taking a break after Christmas Eve and will return on Thursday, January 7th. Thanks for your help during the year and heartfelt wishes for a refreshing holiday season.

– David and the team.