We Say…

Social media, 1930s

These trucks, set up with a projector system and a structure for a screen in front of the vehicle, used to travel around to villages in the Italian countryside, spreading the word about fascism. Not only did people restore this vehicle, they got the projector working again.

Via, also.

4.9 sec parking

59% of pre-roll ads are ignored after 5 seconds. Yet agencies continue to make ads assuming people will watch the full 30 seconds. Gone are the days. If you can’t sell your product in 4.9 seconds, you’re toast. Or you’re going to pay a huge premium for unskippable ads. Here is the definitive case study.