Hard to get emotional about seatbelts but I managed it. Obvious parallels to masks.
In case you need to be reminded of the power of celebrities…
Here’s the BBC promoting its iPlayer service, trying to attract a younger audience.
This clever ANZ funded project and social media initiative taking Mardi Gras to regional Australia:
Christine Nangle sums up the American election campaign.
Not 100% sure but I think what we’re promoting here is an edtech business. Some excellent cricket footage nicely integrated.
@OneMinuteBriefs is a Twitter account which issues a creative brief then retweets the entries it receives. Samples below from the most recent brief, Sell Me This Pen.
Submissions by @matt_davies @dalger2001 and @BMMarketer.
Estrella Damm is the oldest Catalan beer company. It has a sustainability positioning, which plays out in a range of ingredient, sourcing and packaging policies.
Here is their latest, quite poetic ad, which links beer, the ocean and unsynchronised swimming.
GoPro is making the most riveting ads in the world today…
Full screen, sound up.
Sarah Silverman has the best line in this ad, in the opening few seconds. I won’t ruin it for you…