Pop-up shop

Huge cliff face with preposterously located small hanging shop

World’s most remote.

Clothing with 37.5® Technology helps climbers maintain their ideal core temperature no matter the conditions. But where is the shop when you need it?

Sensational gimmick by the WIP agency in Boulder, Colorado. Yeah, they did a shoot with someone actually in the shop. “I’ll just see if we’ve got one out back”.

I guess this is Outdoor Advertising.