Wany cowpanies take their branding too seriously. Pretty sure this is not in the style guide. Way to celebrate International Women’s Day.
Category: outdoor
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
Elvis at Piccadilly
Striking digital OOH animation by Coke.
England
In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Bloody Ad Age
… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.
Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.
Epic use of billboard
The Survival Billboard promotion for Tomb Raider and XBox. A Clio award-winner.
We could do this in summer in Perth and bake people to death.
Anyway; a demonstration of billboards as public theatre. Call us with your equally cool creative idea for outdoor. 9388 7844.
Via AdWeek
Fries with that
Billboards for McDonalds, by DDB Hungary. The long exposure stars in the sky are meant to evoke fries. Extra points if you spotted that.
Via Ads of the World
Tromp l’oeil
Wonderful experiential design by Moment Factory at Changi Airport. Something to amuse while you wait in line. Airports are of course, prime real estate in outdoor advertising and you can talk to us about reaching 16 Australian terminals, 17 lounges and 13 cities through oOh! Fly. 9388 7844.
Via.
Sport at night
No-one who was there will ever forget last year’s season opener for the Chicago Blackhawks…
It used to be true that outdoor advertising was about posters. Now it’s colour, movement, video and interactivity. Get creative then give us a call. Dave or Mark. 9388 7844.
Speaking of the Blackhawks; this just happened…
Proud sponsors of England Rugby
Clever outdoor piece from Guinness who never seem to run out of things that look like stout.
They had a similar ad planned for Australian cricket but recently changed their mind.