Content made on Kapwing
This is spectacular. Can’t wait to have a couple of these outside my bedroom window…
China!
Category: outdoor
China!
Content made on Kapwing
This is spectacular. Can’t wait to have a couple of these outside my bedroom window…
NASA
Something wrong with their web site. Couldn’t find the pricing page or ticketing info. Maybe you need to do some kind of training course first.
NASA
Something wrong with their web site. Couldn’t find the pricing page or ticketing info. Maybe you need to do some kind of training course first.
Train ad
Don’t you hate it when people hack your clever advertising?
Social swipe
Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
Social swipe
Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
New York Posters
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
WcDonalds
Wany cowpanies take their branding too seriously. Pretty sure this is not in the style guide. Way to celebrate International Women’s Day.
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year