I hope you don’t think we’re being partisan; this is the second ad we’ve posted from the anti-Trump Lincoln Project. It’s audacious. It juxtaposes the soundtrack of an ad run by a previous Republican president with images from the current Republican presidency. To good effect.
It seems nothing can escape the advertising jingle. In the briefing meeting on reducing methane emissions some creative puts his hand up and says ‘don’t worry guys; I got this: a country n’ western jingle with a kid in a 10 gallon hat’.
I feel so old. Apparently this Internet thing is going to be big.
Here’s a link to a larger image size in case your vision’s going.
The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.
Wonderful technical accomplishment this ad, and strategically just as good.
From the New York Times: “I’m flabbergasted by what happened to this little, simple nothing of an idea,” the designer Milton Glaser told The Village Voice in 2011. His idea for that 1977 tourism campaign was sketched on the back of an envelope with red crayon during a taxi ride. He did the work pro-bono.
Glaser died last week, aged 91.
Any queries call Lisa on 0402 343 259 or email on firstname.lastname@example.org
We’ve all been there.
Mercedes-Benz has a ‘digital house’ spread across three cities. One of them is Lisbon, which advertised for web developers, offering them a ‘speed date job interview’. Way to create great advertising.
Had to share this cheery GIF that decorates a very dark NY Times opinion piece on pandemic advertising campaigns.
“Thank you for filling the glass with kindness and hope.”