Category: advertising

Verizon Media has appointed Media Tonic their official Western Australian sales partner.

We are now well-versed in the Verizon Media product suite which includes Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport. We will be selling Verizon Media’s full range of advertiser solutions including Verizon Media Native Marketplace, RYOT Studio, Verizon Media DSP and Verizon Media’s data offerings.

In the words of Rachel Page, National Sales Director at Verizon Media: “As Verizon Media continues to grow, we’ve been looking for the right sales partner that will help us reach regional advertisers and publishers in the most effective way. Media Tonic have a great local reputation and quality sales team that matches our quality product suite. This move solidifies our presence in Western Australia and opens up unprecedented access to our premium brands and tech solutions.”

And a quote from our own Warwick Kingston: “Media Tonic prides itself on building great relationships with Western Australian media and advertising people. We offer our agency partners tailored solutions that are built on the latest media offerings which is why we’re extremely excited to be working with Verizon Media.

“Bringing such a big player to the Western market, we look forward to the content that will emerge from this partnership. It’s looking to be an exciting future for Western Australia’s creative industry.”

Here’s a link to the full media release.

And… here’s the Marmite reply to the already famous Vegemite reply to the Marmite sampling at the first Ashes test.

It’s true! – AI outperforms your copywriter AND you don’t have to sooth its ego!

Article here describes JP Morgan Chase’s success with Persado’s machine-learning copy.

Example:

Human copywriter wrote, in a flash of inspiration: “Access cash from the equity in your home.”
AI wrote: “It’s true — You can unlock cash from the equity in your home.”
The AI delivered more click-throughs; you are shocked I know. Hopefully they sacked the copywriter.

Also, the AI is changing the bank’s name to Lookit; Kittens Playing.