Then they can make more advertising about gender politics.
Here’s two bob’s worth: the ad works better without the top line.
Meanwhile, in Australia
The Australian Women’s Weekly (with Adnews and M&C Saatchi) recently commissioned research into advertising to Australian women over the past 80 years. It highlights some opportunities.
Why didn’t I think of this? Why didn’t I think of this?
Okay the talent is a bit smarmy and the tone a bit self-congratulatory but damn; great branding and advertising.
Poignant. Got me.
Look, it may be that from time to time some of us in the advertising industry portray a slightly idealistic view of life. That’s no reason to poke fun at us.
The thread includes responses from men showing what their bath trays would look like. Lathe. WD40, etc.
Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.
When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.
372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*
Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.
Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.
You can call Tatur-san on 9388 7844 to advertise on reiwa.com.
Still a fragmented mess as an advertising medium but growing in audience and producing small islands of great content.
I know: you’re too busy.
99% Invisible – Cartoon Sound Effects
The Dream – Re Multilevel Marketing
Caliphate – Way quality by the New York Times on Islamic State
The Habitat – Kind of a reality podcast about the real life experiment involving six people living together for a year on a simulated Martian landscape.
Download This Show – Conversations about technology (ABC)
Zigzag – The Hype Cycle: the difference between hype and innovation.
Wooden Overcoats – A sitcom about competing funeral directors.
A medium we haven’t explored so far on the web site/newsletter. Reproduced here as an example of straight-up honest communication in local government advertising. Well played, East Layton.
Via Jon Miller and @romanmars.
… in a single go.
via @stuartrobinson1 on Twitter
Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary: