… in a single go.
via @stuartrobinson1 on Twitter
Category: advertising
The best a brand can get
Procter & Gamble successfully positioned Dove as an advocate for girl’s self-worth, rather than a beauty product. Now they are taking a similar line with Gillette, advocating for men’s mental health and respect of women.
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
Shoes
Proof that advertising can do anything. Here, running on a treadmill is made to look interesting and enjoyable. Campaign by the recently merged MediaMonks.
Did you know that digital media in public venues reaches more people than videos on the Internet or Facebook? True, according to this research summary.
Virtually better
This technology is getting so good. Click the image for a best-practice job by Todd E Media on an AirBnB property.
Second E Xample:
David Gerstein’s art is 3D and the virtual gallery lets you get side-on to see the depth of the artwork. First rate integration of virtual tour and artworks for sale.
Die, static advertising
Morph your ad into an attention monster. Combine your creative superpower with Media Tonic’s placement superpower for best results. 9388 7844.
International advertising
Nice piece of copywriting.
Halloween: the real horror
Americans spend US$9billion a year on Halloween. Some of this goes on the worst advertising ever created; COME ON DOWN, Pizza Hut!
No, seriously, don’t watch it.
Also noted; one in five Americans dress up their pets for Halloween. Which is encouraging, because four in five do not.
Stats via New York Post
Germany
Short and dark.
Japan
Ogilvy & Mather commissioned a fish printer (not a lucrative niche but it scales well) to create prints using Sagawa soy sauce. Making the point that it’s important to use just the right amount. A D&AD award winner. Don’t know if it sold sauce. Also, what’s that smell?
