Category: advertising

Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.

But wait, there’s more. And at 0:35 they show you how to dance it.

Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.

There is no cultural meme that cannot be appropriated.

Advertising that promotes a cachaça brand. It’s the spirit used to make Caipirinhas, which you buy on the beach in Rio de Janeiro for a couple of dollars. In case your Portuguese is not fluent, the video ends with this message: drink responsibly.

So Zola, a wedding planning company, ran a pretty average ad on the Hallmark Channel. Because it featured two women kissing a US conservative lobby group, a Million Mums, petitioned Hallmark to remove it, which they did, thereby enabling the sort of backlash that gets you tens of millions of undeserved hits.

Not even a really good kiss if you ask me.

More detail, strictly optional.

This government PSA became the most watched South African ad of all time. Shared 780,000 times.