We’re big in Japan

Japanese characters for REI and WA

Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.

When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.

372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*

Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.

Sebastian Tatur

Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.

You can call Tatur-san on 9388 7844 to advertise on reiwa.com.

Podcasts

Still a fragmented mess as an advertising medium but growing in audience and producing small islands of great content.

I know: you’re too busy.

99% Invisible – Cartoon Sound Effects

That's All Folks!

The Dream – Re Multilevel Marketing

Caliphate – Way quality by the New York Times on Islamic State

The Habitat – Kind of a reality podcast about the real life experiment involving six people living together for a year on a simulated Martian landscape.

Download This Show – Conversations about technology (ABC)

Zigzag – The Hype Cycle: the difference between hype and innovation.

Wooden Overcoats – A sitcom about competing funeral directors.

Why big companies are buying outdoor

Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:

  • Four of the largest 10 outdoor advertisers are now tech firms
  • Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
  • Mobile click-through rates increase 15 percent when supported by OOH ads
  • Outdoor ads were the only traditional media category to show growth this year

Virtually better

This technology is getting so good. Click the image for a best-practice job by Todd  E Media on an AirBnB property.

Night shot of exterior of property showing virtual control buttons

Second E Xample:

David Gerstein’s art is 3D and the virtual gallery lets you get side-on to see the depth of the artwork. First rate integration of virtual tour and artworks for sale.

Gerstein s3D art on wall of gallery: pelaton image