In addition to its other virtues, a lovely sound track and an engaging voiceover.
Category: newsletter
Who would you ask?
Luckily, this bias only exists in India.
Immersive
When I was a lad, paintings belonged on a wall and video games belonged on a console.
Factory walkthrough
Best in class video. Do you really need to see some smiley family driving one? Also, one car every 76 seconds.
Stop motion animation
Here’s the reason almost nobody does it:
Social media, 1930s
Masthead
The New York Post’s masthead the morning after the New York earthquake…
Self-promotion
Here’s what Marta did when she got laid off. Clever CTA at the end.
What’s great about this strategy is that it also works if you’re a bald, overweight, sixty year old man.
4.9 sec parking
59% of pre-roll ads are ignored after 5 seconds. Yet agencies continue to make ads assuming people will watch the full 30 seconds. Gone are the days. If you can’t sell your product in 4.9 seconds, you’re toast. Or you’re going to pay a huge premium for unskippable ads. Here is the definitive case study.
Future of customer service
Watch this and tell me I’m wrong. Sure, it’s an expensive way to stack dishes.