Category: newsletter

We are Bauer

Posted on by Bret Treasure

Proud to announce our representation of Bauer Advertising in Western Australia. The Bauer portfolio of brands includes The Australian Women’s Weekly, Woman’s Day, Gourmet Traveller, Harper’s Bazaar, OK!, TV Week, Wheels, 4X4, Australian House & Garden,  The Block, Empire and Good Health.

It’s the domain of the most influential media, where people dive deep into a brand and engage in vast numbers on managed social media channels.

Please call if you’d like to pre-emptively book an appointment for a briefing. Here’s a tease for The Luxury  – Trend Forecast. Market intelligence in conjunction with the Future Laboratory UK.

Exclusivity. Darkened presentation room with vivid white table settings

We’re big in Japan

Posted on by Bret Treasure

Japanese characters for REI and WA

Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.

When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.

372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*

Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.

Sebastian Tatur

Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.

You can call Tatur-san on 9388 7844 to advertise on reiwa.com.

Podcasts

Posted on by Bret Treasure

Still a fragmented mess as an advertising medium but growing in audience and producing small islands of great content.

I know: you’re too busy.

99% Invisible – Cartoon Sound Effects

That's All Folks!

The Dream – Re Multilevel Marketing

Caliphate – Way quality by the New York Times on Islamic State

The Habitat – Kind of a reality podcast about the real life experiment involving six people living together for a year on a simulated Martian landscape.

Download This Show – Conversations about technology (ABC)

Zigzag – The Hype Cycle: the difference between hype and innovation.

Wooden Overcoats – A sitcom about competing funeral directors.

Effective now

Posted on by Bret Treasure
Photo: Josh Jones on Unsplash

oOh!media and Media Tonic have re-structured as separate operations in Western Australia. The companies will continue to collaborate, operating out of 344 Hay St, Subiaco.

Media Tonic’s Director Mark Treasure will now be the WA State Manager for oOh! (which includes COMMUTE BY oOh!, formerly known as Adshel).

David Fare will continue as Media Tonic Managing Director.

Contact details across oOh! and Media Tonic:

Contact details table

You can read more about the re-structure in the oOh! media release and, if you have any questions about the changes, call us on +61 (08) 6160 8999.

Look forward to being of service.

David Fare – Media Tonic
Mark Treasure – oOh!media

Gridlock: the opportunity

Posted on by Bret Treasure

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844