Spain’s most famous moustache, formerly attached to soccer legend and Spain team manager, Vicente del Bosque González, gone. Why?
By MullenLowe. Look out Merv Hughes.
Category: newsletter
GoPro Hero8
Production values. Breathtaking.
Here’s your brief
Make Donald Trump look good.
Here’s your brief. Show how unfair the media is to Bernie Sanders.
Menstruation
Well this is pretty edgy; let’s do it.
That’s not the version that went to air on US TV. No blood, no string. Good commentary as usual in Ad Age.
Swipe Night
Tinder’s interactive series – swipe left or right to direct the plot – is US only at present. There’s an opportunity to date real people post-episode. Will it increase engagement? Or marriage? I remember when storytelling was limited to books, movies and Sixty Minutes. Here’s the YouTube version. It’s not very interactive.
Back in a Fortnite
A thoughtful article by Josh Taylor in the Guardian on the evolution of narrative in video games, aka Fortnite. Signals and discovery rather than a developing storyline. As you probably know, the series ended with all characters and the asteroid sucked into a black hole. No explanation, no timeline, no promotion of the forthcoming series. And, nice touch; they edited the game servers so they say ‘anomaly detected’. If you visit the web site, it’s just the black hole. With 30,000 or so people watching on, waiting for a clue. That’s just how it goes with black holes.
Breaking news: back online.
Footballers in advertising
The purpose of this post is not to ridicule footballers. It is to encourage them to go to Japan and shoot ads, because they have products there we have not even thought of yet. Cristiano Ronaldo is on to this.
And here is a big free kick to our agency partners in Australia. Steal this concept. Soccer star Luis Suarez inducted into a nine-to-five business.
The in-joke is that he’s famous for cheating, pushing and diving. You’d have to find another in-joke for AFL…
Model train
Ikea promotion in Tokyo, outfitting a whole monorail for two days. Competition winners were the passengers.
Also, here’s how you turn a bus into a swimming pool, and here’s how you turn a car into a park.
Pharmageddon
Look, it’s one thing to notice that the health industry tends to re-use a lot of the same ideas in its advertising. That doesn’t mean you need to make it your life’s work.
I mean, come on, what’s wrong with a good old iceberg? Give me two other visual metaphors for hidden symptoms. *Taps fingers.
Removed
While we’re on the subject, here’s a link to Eric Pickersgill’s series ‘Removed’, in which he Photoshops out the mobile phones…