Webby for ASIS

Screenshot of prospective applicant

Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]

400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.

New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.

Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.

Amazon ECHO – Alexa, Play My Song Case Study from 4judgesonly on Vimeo.

Hire more women

Then they can make more advertising about gender politics.

L'Oreal ad with lipstick as colums on a bar chart showing 15% higher profits if 30% of leaders are women. Headline says 'This is an ad for men'.

Here’s two bob’s worth: the ad works better without the top line.

Meanwhile, in Australia

The Australian Women’s Weekly (with Adnews and M&C Saatchi) recently commissioned research into advertising to Australian women over the past 80 years. It highlights some opportunities.

We are Bauer

Proud to announce our representation of Bauer Advertising in Western Australia. The Bauer portfolio of brands includes The Australian Women’s Weekly, Woman’s Day, Gourmet Traveller, Harper’s Bazaar, OK!, TV Week, Wheels, 4X4, Australian House & Garden,  The Block, Empire and Good Health.

It’s the domain of the most influential media, where people dive deep into a brand and engage in vast numbers on managed social media channels.

Please call if you’d like to pre-emptively book an appointment for a briefing. Here’s a tease for The Luxury  – Trend Forecast. Market intelligence in conjunction with the Future Laboratory UK.

Exclusivity. Darkened presentation room with vivid white table settings

We’re big in Japan

Japanese characters for REI and WA

Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.

When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.

372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*

Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.

Sebastian Tatur

Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.

You can call Tatur-san on 9388 7844 to advertise on reiwa.com.

Podcasts

Still a fragmented mess as an advertising medium but growing in audience and producing small islands of great content.

I know: you’re too busy.

99% Invisible – Cartoon Sound Effects

That's All Folks!

The Dream – Re Multilevel Marketing

Caliphate – Way quality by the New York Times on Islamic State

The Habitat – Kind of a reality podcast about the real life experiment involving six people living together for a year on a simulated Martian landscape.

Download This Show – Conversations about technology (ABC)

Zigzag – The Hype Cycle: the difference between hype and innovation.

Wooden Overcoats – A sitcom about competing funeral directors.