In case you missed it, Ricky Gervais at the Golden Globe Awards. “Remember: they’re just jokes. We’re all gonna die soon and there is no sequel.”
Category: newsletter
The Reed Awards
The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:
- Best Application of Artificial Intelligence or Machine Learning
- Best Overall Use Of A Telephone Town Hall
- Best Online Advertising Campaign on a Shoestring Budget
- Best Bare-Knuckled Street Fight TV Ad
- Best Villain in a Web Video
It’s international but there were no Australian winners last year.
This was the overall winner for a web video and this was the best TV ad. The 2020 awards are in February.
PS5 logo
Sony updates Playstation logo from PS4 to PS5. Video game enthusiast Chris Trenary makes a short, ironic video titled ‘Sony’s lead graphic designer coming up with the PS5 logo’. Last count: 3.3M views on YouTube.
The brief
Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.
But wait, there’s more. And at 0:35 they show you how to dance it.
What does your name mean?
Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.
Happy Chinese New Year
There is no cultural meme that cannot be appropriated.
Jumanji AR
Witness the state-of-the-art in-browser augmented reality. Scan the code with your phone and be a little underwhelmed, then call Dave to discuss affordable media with a good return on investment. 9388 7844.
Modern Christmas information
First, our Christmas hours:
Closing lunchtime on Tuesday, 24th December
Opening Monday 6th January
Via @Favour_Chidera_
Oh, and Merry Christmas from Media Tonic.
Dad jokes
Okay, I got it. Check out the attention to detail in this French Christmas ad for Carrefour.
Political commentary
Hardly David Cameron’s fault but a nice moment.
