Category: newsletter

Verizon

Posted on by Bret Treasure

Verizon Media has appointed Media Tonic their official Western Australian sales partner.

We are now well-versed in the Verizon Media product suite which includes Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport. We will be selling Verizon Media’s full range of advertiser solutions including Verizon Media Native Marketplace, RYOT Studio, Verizon Media DSP and Verizon Media’s data offerings.

In the words of Rachel Page, National Sales Director at Verizon Media: “As Verizon Media continues to grow, we’ve been looking for the right sales partner that will help us reach regional advertisers and publishers in the most effective way. Media Tonic have a great local reputation and quality sales team that matches our quality product suite. This move solidifies our presence in Western Australia and opens up unprecedented access to our premium brands and tech solutions.”

And a quote from our own Warwick Kingston: “Media Tonic prides itself on building great relationships with Western Australian media and advertising people. We offer our agency partners tailored solutions that are built on the latest media offerings which is why we’re extremely excited to be working with Verizon Media.

“Bringing such a big player to the Western market, we look forward to the content that will emerge from this partnership. It’s looking to be an exciting future for Western Australia’s creative industry.”

Here’s a link to the full media release.

The Hunt

Posted on by Bret Treasure

Lady loading gun in forest - the hunt

Universal just cancelled the release of the violent horror pic The Hunt, following criticism by President Trump. The plot is liberal elites kidnapping right wing citizens and using them as game in a manhunt. Who knew that would be controversial?

There’s an excellent write-up in Time. Includes the trailer, which has been pulled from Universal sites.

AI copywriting

Posted on by Bret Treasure

Persado doodle-like image

It’s true! – AI outperforms your copywriter AND you don’t have to sooth its ego!

Article here describes JP Morgan Chase’s success with Persado’s machine-learning copy.

Example:

Human copywriter wrote, in a flash of inspiration: “Access cash from the equity in your home.”
AI wrote: “It’s true — You can unlock cash from the equity in your home.”
The AI delivered more click-throughs; you are shocked I know. Hopefully they sacked the copywriter.

Also, the AI is changing the bank’s name to Lookit; Kittens Playing.

Perfect game

Posted on by Bret Treasure

303 Mullenwag team with trophy and oversized winner's cheque

As you know, a perfect game in Ten Pin Bowling is 300, and 303 Mullenlowe just took out the WA leg of the Australian Traffic Network’s Big Bowling Bash. Props to Kelly McIlwraith’s ATN team: a big, fun night with over a hundred low performance athletes mostly in the gutter.

303 and AdZoo, the runners-up, now head to Sydney for the Nationals, competing for a $20,000 prize – you read that right.

So, reader, if you plan to alert a client to the power of an attention-grabbing, live-read advertising message running on every major metro commercial radio station in the country and a swag of regionals, your anchor at Media Tonic is Lisa Lind, or in her absence, David Fare. 9388 7844.