Sony updates Playstation logo from PS4 to PS5. Video game enthusiast Chris Trenary makes a short, ironic video titled ‘Sony’s lead graphic designer coming up with the PS5 logo’. Last count: 3.3M views on YouTube.
In case you’re one of the nine hundred people in Perth still not into video games, here’s the state of the art in cinematic game promotion: League of Legends; Awaken.
Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.
“He’s in the lobby watching the video wall. He says can you come and get him in 15 minutes.”
An ad for Banksy’s Bemusement Park in the U.K. It’s a postmodern despair theme park. I love that they sell “I am an imbecile” balloons for kids to carry around.
As for the ad, it’s not bad; they could have enhanced the ennui. The product is a sophisticated offering; don’t try too hard. We would have gone with ‘overrated’ as the tag line.
Wonderful ad by Clemenger BBDO Melbourne for the Transport Accident Commission Victoria. Their YouTube channel has over 30 million views; around 70% from overseas.
Warning: this video may make you feel annoyed or inadequate. Seb Lester is the perpetrator. Think how good he’d be if he was allowed to rule a few lines…