Swipe Night

Tinder’s interactive series – swipe left or right to direct the plot – is US only at present. There’s an opportunity to date real people post-episode. Will it increase engagement? Or marriage? I remember when storytelling was limited to books, movies and Sixty Minutes. Here’s the YouTube version. It’s not very interactive.

 

Footballers in advertising

The purpose of this post is not to ridicule footballers. It is to encourage them to go to Japan and shoot ads, because they have products there we have not even thought of yet. Cristiano Ronaldo is on to this.

And here is a big free kick to our agency partners in Australia. Steal this concept. Soccer star Luis Suarez inducted into a nine-to-five business.

The in-joke is that he’s famous for cheating, pushing and diving. You’d have to find another in-joke for AFL…