eSports company Skillshot and mental health advocates Rise Above the Disorder took mental health professionals into video games and had them talk mental health with gamers. If you watch the ad it’s a little hard to work out what’s going on but I think Spiderboy is down and the bomb is about to be planted.
Pennysylvania is not affluent. It has a high percentage of blue-collar workers. Strong, simple ad here by author Don Winslow, with a Springsteen soundtrack.
Sarah Silverman has the best line in this ad, in the opening few seconds. I won’t ruin it for you…
GoPro is making the most riveting ads in the world today…
Full screen, sound up.
Estrella Damm is the oldest Catalan beer company. It has a sustainability positioning, which plays out in a range of ingredient, sourcing and packaging policies.
Here is their latest, quite poetic ad, which links beer, the ocean and unsynchronised swimming.
As students of global culture you are probably aware of BTS, the Korean hip hop group. Four #1 albums in America quicker than anyone since the Beatles, worth $4.6B to the Korean economy each year, cover of Time Magazine, addressed the United Nations General Assembly…
They fronted an ad for the Samsung Galaxy Note phone; makes for an interesting contrast with Australian ad culture.
Samsung launched a branded Galaxy BTS Edition as part of the endorsement. It sold out. You can still buy BTS Edition earbuds though, if you’re quick.
An Israeli ad that goes where Sam Kekovich would not.
Fine example of guerilla marketing. I’m sure the guys who had to do the deliveries had a big laugh about all the destinations being hard to deliver to.
Full screen. Sound up.
Ryan Reynolds’ Aviation Gin. Didn’t realise so much work went into it.
