eSports company Skillshot and mental health advocates Rise Above the Disorder took mental health professionals into video games and had them talk mental health with gamers. If you watch the ad it’s a little hard to work out what’s going on but I think Spiderboy is down and the bomb is about to be planted.
Estrella Damm is the oldest Catalan beer company. It has a sustainability positioning, which plays out in a range of ingredient, sourcing and packaging policies.
Here is their latest, quite poetic ad, which links beer, the ocean and unsynchronised swimming.
As students of global culture you are probably aware of BTS, the Korean hip hop group. Four #1 albums in America quicker than anyone since the Beatles, worth $4.6B to the Korean economy each year, cover of Time Magazine, addressed the United Nations General Assembly…
They fronted an ad for the Samsung Galaxy Note phone; makes for an interesting contrast with Australian ad culture.
Samsung launched a branded Galaxy BTS Edition as part of the endorsement. It sold out. You can still buy BTS Edition earbuds though, if you’re quick.