Category: Newsletter Video

Why didn’t I think of this? Why didn’t I think of this?

Okay the talent is a bit smarmy and the tone a bit self-congratulatory but damn; great branding and advertising.

Not to be underestimated. A major brand abandoning the normal manufacturing process and creating a recyclable product.

Shoe comes with authentic communication addressing a real consumer concern:

Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]

400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.

New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.

Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.

Amazon ECHO – Alexa, Play My Song Case Study from 4judgesonly on Vimeo.

Poignant. Got me.

The brief: just put together an upbeat video that runs about a minute and ties together the whole history of the world’s biggest brand and its advertising. Thanks.

Apparently the public is footing the bill.

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844