Category: Newsletter Video

Hire genius ad agency.

 

Background story in AdWeek.

Dieter Zetsche worked for 49 years at Daimler (Mercedes Benz) and retired at the 2019 AGM. He was CEO for 13 years. Very shortly after his announced resignation, BMW paid him this tribute:

Yep. It’s an actor.

A Microsoft ad for the Surface Pro uses an Australian dude called Mac Book to endorse its product. Seems very nineties. Contact Microsoft if your name is Hugh, Len, Sam or Toshi. Also, not wishing to be offensive, but Mackenzie is a girl’s name.

 

Via The Verge

Celebrating Apple’s authentic long-term affinity for cricket.

Via AdAge

Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.

Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.

 

Colossal campaign.

The champions at this seem to be Federer and Nadal. 9 million views for free.

This is a fun piece of augmented reality. The Burger King app lets you burn competitors’ ads in return for a free whopper. Fits their ‘flame-grilled’ point of difference.

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.

Why didn’t I think of this? Why didn’t I think of this?

Okay the talent is a bit smarmy and the tone a bit self-congratulatory but damn; great branding and advertising.

Not to be underestimated. A major brand abandoning the normal manufacturing process and creating a recyclable product.

Shoe comes with authentic communication addressing a real consumer concern: