And here’s McKinsey’s interview with exiting CEO Mark Thompson on how he helped turn a single city newspaper into a global digital business.
Still a fragmented mess as an advertising medium but growing in audience and producing small islands of great content.
I know: you’re too busy.
99% Invisible – Cartoon Sound Effects
The Dream – Re Multilevel Marketing
Caliphate – Way quality by the New York Times on Islamic State
The Habitat – Kind of a reality podcast about the real life experiment involving six people living together for a year on a simulated Martian landscape.
Download This Show – Conversations about technology (ABC)
Zigzag – The Hype Cycle: the difference between hype and innovation.
Wooden Overcoats – A sitcom about competing funeral directors.
From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.
Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.
Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”
For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.