Yahoo appoints Media Tonic in South Australia

Sonya Llewellyn photo
Sonya Llewellyn | Digital Sales Manager

We’ve been appointed Yahoo’s Agency of Record in South Australia, after two years’ successful collaboration in W.A.

Sonya Llewellyn is Yahoo’s South Australian sales representative.

Sonya: ‘… delighted to be joining Yahoo’s award winning sales team’

David Fare: ‘… incredible past two years in Perth’

Yahoo is the number one proactive digital network in Perth and holds the #1 digital NPS score according to the latest May 2021 Media I Survey.

Rachel Page (Yahoo): ‘… Sonya brings local expertise to this role and is backed by Media Tonic’s extensive knowledge of our business’

Yahoo’s product suite comprises Yahoo Preferred Network, identity solutions including Yahoo ConnectID and Next Gen Solutions, the Yahoo DSP, and Yahoo Creative Studios. Media brands include Yahoo News, Yahoo Lifestyle, Yahoo Finance and Yahoo Sport.

Why big companies are buying outdoor

Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:

  • Four of the largest 10 outdoor advertisers are now tech firms
  • Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
  • Mobile click-through rates increase 15 percent when supported by OOH ads
  • Outdoor ads were the only traditional media category to show growth this year

Analog drives digital

Here’s a clever promotion for Audi – positioning the company as a thought leader in urban transport technology. It takes a digital concept, turns it into an analog representation, then promotes it digitally, on video.

Via @Mashable

The budget’s $1.5B

Don’t screw it up.

“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”

Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.

Business News

Business News logo

From March, Media Tonic will offer advertising packages comprising commercial content, data, email, display and native advertising in the key digital assets of Business News Western Australia.

Businessnews.com.au reaches more than 686,000 West Australians each year with its WA-specific, in-depth, topical news and data. CEO Mark Pownall says “we know we have a great audience that is hard to reach. We are delighted to partner Media Tonic in the digital advertising space to help agencies and their customers better understand what we have to offer”.

Media Tonic’s Warwick Kingston describes Business News as an iconic WA news brand. “It’s an opportunity to connect local advertisers with rich audience data, content and advertising opportunities specific to the WA business community. We’ll be workshopping these opportunities with our agency partners in the coming weeks.”

For more information, contact Warwick Kingston at Media Tonic on (08) 9388 7844.

Real time traffic data that makes a point

Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.

Taxi sign: Here to JFK 1:30 Here to EWR 0:44

Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.