Washington Post. Also this guy. I love Twitter.
Category: social media
What is your TikTok strategy
The Washington Post is killing it on TikTok, with 9 million likes and a big youth following. What sort of content? I guess you’d say not long form.
Today’s @washingtonpost TikTok brought to you by presidential candidate @JulianCastro and Congressman @JoaquinCastrotx https://t.co/3owD39K5NM pic.twitter.com/1ZvKv6UwWb
— Dave Jorgenson 🧈 (@davejorgenson) October 29, 2019
TikTok is completely out of control.
We’re big in Japan
Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.
When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.
372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*
Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.
Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.
You can call Tatur-san on 9388 7844 to advertise on reiwa.com.
Ad highlights need for bigger text
Fine if you’re reading it in a standard sized magazine but this is a hard ad to share on social media and that’s where the upside audience potential is. Anyway, great series of ads by Stabilo, and a campaign that could run for many years.
Colour and movement
How can our employees ever thank us enough for all we do for them?
App idea
Sampling and digital
Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.
English sense of humour
Clever OOH is your access to virality
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
How to get your own way
So some guy in Cesena, Italy decides he’d like the Foo Fighters to play in his home town. He uses social media to get some locals together and they play a tribute song to the band. Here’s how it worked out:
Approaching 15 million hits.
Dave Grohl of the Foo Fighters responded on Twitter: See you soon, Cesena.