Tinder’s interactive series – swipe left or right to direct the plot – is US only at present. There’s an opportunity to date real people post-episode. Will it increase engagement? Or marriage? I remember when storytelling was limited to books, movies and Sixty Minutes. Here’s the YouTube version. It’s not very interactive.
Proof that advertising can do anything. Here, running on a treadmill is made to look interesting and enjoyable. Campaign by the recently merged MediaMonks.
Did you know that digital media in public venues reaches more people than videos on the Internet or Facebook? True, according to this research summary.
Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.
And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.
Clever you, talking to Media Tonic about interactive digital media.
Digital interactive innovation at the Columbus Conference Centre. What a neat way to inflate the ego of your keynote speakers. The video is a bit waffly; the first 20 seconds gives you the gist.
This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.
Very successful digital OOH campaign across Europe for the round ball game. Working with a media client, the case study video makes clear how DOOH generates interactivity and real time social media impact. Got an event? Ping us.