59% of pre-roll ads are ignored after 5 seconds. Yet agencies continue to make ads assuming people will watch the full 30 seconds. Gone are the days. If you can’t sell your product in 4.9 seconds, you’re toast. Or you’re going to pay a huge premium for unskippable ads. Here is the definitive case study.
Category: advertising
Product demo
Okay, you’ve made your point.
The product is called CarCapsule and the video credit is to WhistlinDiesel.
Only the young
Taylor Swift, leading the youth wing of the Democrats.
Product demo
Okay, you’ve made your point.
The product is called CarCapsule and the video credit is to WhistlinDiesel.
Only the young
Taylor Swift, leading the youth wing of the Democrats.
Guided Frame
In amongst some really trashy Super Bowl LVIII advertising, this from Google:
It’s easy to forget the plus side of technology…
Natural billboard
Sometimes, you’re just humbled by other people’s creativity…
Natural billboard
Sometimes, you’re just humbled by other people’s creativity…
Guided Frame
In amongst some really trashy Super Bowl LVIII advertising, this from Google:
It’s easy to forget the plus side of technology…
Transparent Micro LED
At CES Samsung previewed high quality transparent screens; this clip shows one plausible use case: boxes at sporting arenas. Not affordable yet; $200K for a screen too small for a decent sized private box. Easy to imagine applications in retail, where you want to preserve line of sight to merchandise.