World Cup tip

Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:

German team on outdoor ad at airport

Not that there’s anything wrong with a picture of the German soccer team.

Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.

Fake ad

A recent ad posted in Craigslist:

SEEKING LEAD ATTORNEY FOR DIFFICULT CLIENT (1600 Pennsylvania Ave NW)

Seeking a lead attorney to represent client involved in an ongoing Federal investigation. Must be familiar with laws and procedures around discovery, executive privilege, international financing of licensed real estate, election law and the Logan Act. Working knowledge of social media, especially Twitter is a plus, as is a better than average knowledge of the adult film industry and a collection of Playboy magazines from 1985-2010. Must look the part – Gregory Peck or Tommy Lee Jones type. Prior appearances on Fox News a huge plus. No fatties.

Compensation: Client is a hugely wealthy man. Hugely successful. Everyone says it.

Via TIME

Digital Signage Expo 2018

Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.

Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level

And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.

Clever you, talking to Media Tonic about interactive digital media.

Ready Player Con

Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.

Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…

Anyway, who cares about that? Here’s the movie trailer.

Via USA Today.