Fine if you’re reading it in a standard sized magazine but this is a hard ad to share on social media and that’s where the upside audience potential is. Anyway, great series of ads by Stabilo, and a campaign that could run for many years.
Category: advertising
World Cup tip
Use digital OOH for maximum creative flexibility. Here is the static site Samsung bought at Frankfurt airport:
Not that there’s anything wrong with a picture of the German soccer team.
Speaking of airports, you can now buy Qantas inflight entertainment advertising in addition to oOh!Fly airport inventory by calling the office on Alexander Bell’s Talking Machine; 9388 7844.
Tromp l’oeil
Wonderful experiential design by Moment Factory at Changi Airport. Something to amuse while you wait in line. Airports are of course, prime real estate in outdoor advertising and you can talk to us about reaching 16 Australian terminals, 17 lounges and 13 cities through oOh! Fly. 9388 7844.
Via.
Gotta love advertising 2018
There are ads that don’t mention the product.
There are ads that talk about political or social issues.
There is advertising about advertising.
Now this:
Shirtless selfies
Selfiexplanatory:
Sport at night
No-one who was there will ever forget last year’s season opener for the Chicago Blackhawks…
It used to be true that outdoor advertising was about posters. Now it’s colour, movement, video and interactivity. Get creative then give us a call. Dave or Mark. 9388 7844.
Speaking of the Blackhawks; this just happened…
Proud sponsors of England Rugby
Clever outdoor piece from Guinness who never seem to run out of things that look like stout.
They had a similar ad planned for Australian cricket but recently changed their mind.
Fake ad
A recent ad posted in Craigslist:
SEEKING LEAD ATTORNEY FOR DIFFICULT CLIENT (1600 Pennsylvania Ave NW)
Seeking a lead attorney to represent client involved in an ongoing Federal investigation. Must be familiar with laws and procedures around discovery, executive privilege, international financing of licensed real estate, election law and the Logan Act. Working knowledge of social media, especially Twitter is a plus, as is a better than average knowledge of the adult film industry and a collection of Playboy magazines from 1985-2010. Must look the part – Gregory Peck or Tommy Lee Jones type. Prior appearances on Fox News a huge plus. No fatties.
Compensation: Client is a hugely wealthy man. Hugely successful. Everyone says it.
Via TIME
Digital Signage Expo 2018
Just concluded in Las Vegas. Here are some of the nifty things we skimmed off the twitter feeds.
Interactive mirrors – coming to a change room near you
Projection mapping – at a retail level
And Panasonic’s LinkRay – your billboard just became a purchasing portal on everyone’s mobile phone.
Clever you, talking to Media Tonic about interactive digital media.
Ready Player Con
Carls Jr, a burger chain you’ve never heard of with 1600 stores, ran a pretty cheesy social media campaign around Spielberg’s new movie, Ready Player One. They said that ‘in tribute’ they would re-name one of their burgers the Spielburger. The whole thing was pretty lame. However.
Steven Spielberg recorded a 15 second ‘official statement’ video denying them permission; thereby escalating the stunt ten-fold and promoting his new movie at the same time. Oh, lookit: Carls Jr has a licensing agreement with Warner Bros. And there’s a Carls Jr paper bag in the background of the movie poster…
Anyway, who cares about that? Here’s the movie trailer.