Here’s the highly acclaimed Clash Royale mobile video game ad. When you play the game, its 100% flat. Straight 2D. The 3D rendering in the ad is therefore misleading in the extreme but no-one seems too bothered. 20 million plus votes on the app store.
Fashion brand Balenciaga created a $2300 handbag in the style of an Ikea plastic bag. Ikea responded. Text at bottom spells out how to identify the original IKEA FRAGA bag, e.g. ‘are you able to fold it to the size of a small purse?’, and does it cost 99 cents?
Great response. Mucho social media. Win for both brands.
The bad-ass satire of its generation, Rick and Morty, promoting Old Spice:
Taking the piss out of your own commercial activity is the new black.
Suddenly $40 on a razor is not so expensive.
Via The Drum
Adweek’s best outdoor campaign of 2017: Fearless Girl. What a phenomenon.
Superb video case study too.
The lengths some companies go to, just to get into the Media Tonic newsletter …
“I’m a customer, will you quit experimenting on me all the time?”
YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.
It counts as a strike every time you try clicking the still image above.
Talk to us about Out of Home, digital, or radio advertising. 9388 7844.
Nominee (and probable winner) in the Creative Out of Home Awards – March for Giants has already raised $200,000 in donations for big animals on a tiny budget. How they did this: sold images of branded elephants and marched them across digital screens worldwide. Individuals could donate small amounts and see their branded elephant on screen.
Powerful concept; worked its socks off, and engaging the individuals helped campaign visibility. 340,000 screen impacts (whatever that means) and 38 million Twitter impressions. Celebrity involvement, lots of buzz, everybody happy.
The world’s first robotic 3D sign is a knockout.
1760 independently moving, programmable LED screens. Just WOW.
Hat tip to Nita Davey from Trilogy!