Category: advertising
Putting the boot in
Powerful political attack ad that goes in an unexpected direction.
They take no prisoners in American political advertising.
Dilly Dilly
Two things to cover here: first, Bud Light’s successful promotion putting fridges filled with Bud in bars, locked until the Cleveland Browns won a game – a two year dry spell. Note the reference to Dilly Dilly at the end.
And then, a very cool interview with the Anheuser-Busch CMO Miguel Patricio, talking about the Dilly Dilly campaign. Seems very pleased with himself.
Kaepernick ad
The ad credited with adding 7% (about US$6 billion) to Nike’s stock value in a couple of weeks. Big win and a big risk for the CEO, Mark Parker, who took a 71% pay cut last year in view of lower sales.
Great writing, great authentic-looking footage, right on brand.
Outdoor advertising
25% conversion rate.
Via @stephen_jury
Bloody Ad Age
… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.
Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.
Stats
Some good stats and analysis in this Forbes piece on Digital OOH. Save you clicking through; ROI is 40% higher than digital search ads. OOH drives 4x more online activity than TV, radio and print.
Australian data here. Digital OOH close to 50% of all OOH.
Public service announcement
Here’s how you circumvent advertising restrictions. Just tell people to Google it.
Iceland
Somewhere in the world there is an award for best sound in a television commercial. So this is the winner.
By the way, fantastic sports article here about the Icelandic goal-keeper, who also directed the ad for crying out loud.
Best new talent in a TVC
She seemed like such a nice lady.