Category: politics

I hope you don’t think we’re being partisan; this is the second ad we’ve posted from the anti-Trump Lincoln Project. It’s audacious. It juxtaposes the soundtrack of an ad run by a previous Republican president with images from the current Republican presidency. To good effect.

The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.

Because you’ve probably seen a number of them. They’re squarely in the Ridicule and Attack genre. Here’s the current political campaign for the more likely candidate, Bernie Sanders. Quite a different tone.

Make Donald Trump look good.

Here’s your brief. Show how unfair the media is to Bernie Sanders.

Political advertising just gets more and more brutal. This one talks to/at young people with the reverse psychology laid on thick.

A Brazilian ad that could also run in the U.S.

Years ago if you pitched this to a client they would have said ‘what the hell has voting got to do with hamburgers?’

Powerful political attack ad that goes in an unexpected direction.

They take no prisoners in American political advertising.