Reagan ad

I hope you don’t think we’re being partisan; this is the second ad we’ve posted from the anti-Trump Lincoln Project. It’s audacious. It juxtaposes the soundtrack of an ad run by a previous Republican president with images from the current Republican presidency. To good effect.

Cheap and brutal

The Lincoln Project is a group of Republican wonks who believe Donald Trump is a threat to America. They are campaigning for his removal at the ballot box. Their videos generate millions of hits. They are crowd-funded and the ads are harder-hitting than the Democrat’s official campaign ads. And they’re quick; no approvals process. This one was up within 24 hours of the allegation being made. Likely we’ll see similar third-party political advertising plays in Australia and other countries. High on message-focus and timeliness, low on production values.

The Reed Awards

The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:

  • Best Application of Artificial Intelligence or Machine Learning
  • Best Overall Use Of A Telephone Town Hall
  • Best Online Advertising Campaign on a Shoestring Budget
  • Best Bare-Knuckled Street Fight TV Ad
  • Best Villain in a Web Video

It’s international but there were no Australian winners last year.

This was the overall winner for a web video and this was the best TV ad. The 2020 awards are in February.


A Brazilian ad that could also run in the U.S.

Years ago if you pitched this to a client they would have said ‘what the hell has voting got to do with hamburgers?’

Putting the boot in

Powerful political attack ad that goes in an unexpected direction.

They take no prisoners in American political advertising.