Category: politics

The Reed Awards

Posted on by Bret Treasure

The Reed Awards focus on the latest tools, tactics, techniques, technologies & strategies in political campaigns. There are 16 categories and hundreds of awards. To name a few:

  • Best Application of Artificial Intelligence or Machine Learning
  • Best Overall Use Of A Telephone Town Hall
  • Best Online Advertising Campaign on a Shoestring Budget
  • Best Bare-Knuckled Street Fight TV Ad
  • Best Villain in a Web Video

It’s international but there were no Australian winners last year.

This was the overall winner for a web video and this was the best TV ad. The 2020 awards are in February.

Brazil

Posted on by Bret Treasure

A Brazilian ad that could also run in the U.S.

Years ago if you pitched this to a client they would have said ‘what the hell has voting got to do with hamburgers?’

Putting the boot in

Posted on by Bret Treasure

Powerful political attack ad that goes in an unexpected direction.

They take no prisoners in American political advertising.

Fake ad

Posted on by Bret Treasure

A recent ad posted in Craigslist:

SEEKING LEAD ATTORNEY FOR DIFFICULT CLIENT (1600 Pennsylvania Ave NW)

Seeking a lead attorney to represent client involved in an ongoing Federal investigation. Must be familiar with laws and procedures around discovery, executive privilege, international financing of licensed real estate, election law and the Logan Act. Working knowledge of social media, especially Twitter is a plus, as is a better than average knowledge of the adult film industry and a collection of Playboy magazines from 1985-2010. Must look the part – Gregory Peck or Tommy Lee Jones type. Prior appearances on Fox News a huge plus. No fatties.

Compensation: Client is a hugely wealthy man. Hugely successful. Everyone says it.

Via TIME