Think you’ve seen it all?

From the recent Chilean election; this campaign promoting Gabriel Boric, a former student activist who, at 35 is now the country’s youngest president.

The ad was not an official one, sadly, but made by supporters. I’m going to go out on a limb and say it’s targeting the politically unengaged. “I don’t care what his policies are. I’m voting for him”.

The lyrics say ‘we’re inviting you to vote, let’s all vote’. Then it talks social services and science-based health care. So as to enhance credibility.

Think you’ve seen it all?

From the recent Chilean election; this campaign promoting Gabriel Boric, a former student activist who, at 35 is now the country’s youngest president.

The ad was not an official one, sadly, but made by supporters. I’m going to go out on a limb and say it’s targeting the politically unengaged. “I don’t care what his policies are. I’m voting for him”.

The lyrics say ‘we’re inviting you to vote, let’s all vote’. Then it talks social services and science-based health care. So as to enhance credibility.