Best in class video. Do you really need to see some smiley family driving one? Also, one car every 76 seconds.
Category: cars
Factory walkthrough
Best in class video. Do you really need to see some smiley family driving one? Also, one car every 76 seconds.
4.9 sec parking
59% of pre-roll ads are ignored after 5 seconds. Yet agencies continue to make ads assuming people will watch the full 30 seconds. Gone are the days. If you can’t sell your product in 4.9 seconds, you’re toast. Or you’re going to pay a huge premium for unskippable ads. Here is the definitive case study.
4.9 sec parking
59% of pre-roll ads are ignored after 5 seconds. Yet agencies continue to make ads assuming people will watch the full 30 seconds. Gone are the days. If you can’t sell your product in 4.9 seconds, you’re toast. Or you’re going to pay a huge premium for unskippable ads. Here is the definitive case study.
I was going to buy a Bentley
But I’ve changed my mind.
Stop watching. Start playing.
And in the blink of an eye, the car you’re marketing is cool. Volkswagen’s bold ad; buying the whole break and promoting a national car racing game played during the break, with the prize a new Golf GTI.
Electric cars
Renault chose the most remote village in France and gave all households an electric car. Well OF COURSE they won a Grand Prix at Cannes.
Meanwhile, in Australia…