Boomer Town

I know you’ve already seen it, but what a smart addition to an iconic campaign. Best line is the Millennials making peace with the Boomers… ‘It’s okay that you spent $368 billion on submarines’.

History

Shame they didn’t write a ‘Thanks for Coming’ in 2005, when IBM bowed out. In 1981, when the ad ran, total worldwide sales were 1.5 million units. The sales projection in the ad for 1982 was accurate. They were a bit out on the market potential. Total sales now 290 million.