A clever UK study shows significant increases in mobile engagement among viewers of outdoor advertising. It’s pretty conclusive proof that OOH has become even more powerful since smart phones. Mobile now accounts for 47% of digital advertising (U.S. figures) and is still growing.
Call Dave or Mark to set up a briefing on the latest in OOH offerings; 9388 7844.
BFI London IMAX. Photo by Robert Aleck, www.cynexia.com
One of a series of outdoor ads by Miami Ad School students.
Ad includes a sensational positioning statement for Tesla: Crazy today. Brilliant tomorrow.
We love a good USP.
Home of the bottlenose dolphin and the digital billboard.
A high visibility digital site with high dwell times and multiple viewing angles. Part of oOh!’s state-wide network – talk to Mark for the digital nuts and bolts: 9388 7844.
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
In October 2015, BCM won oOh!’s Million Dollar Pitch for their Walking Wounded Campaign. Since then, oOh! and BCM have turned the pitch into a fully-fledged campaign.
Since 1999, a staggering 239 Australian soldiers have taken their own lives after returning from duty. 49 soldiers were killed on duty; a striking comparison. Walking Wounded is a charity dedicated to rehabilitating at-risk returned soldiers. Together with BCM and Walking Wounded, we hope to drive donations and see our ex-soldiers get the support they need and deserve. You can donate here to Walking Wounded.
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.