Save on production costs this Christmas!
Author: Media Tonic
Oh boy
Few surprises.
And here’s the ‘Making Of’ video:
Bauer to Love
Andrea Salmon is the Sales Director at Bauer Media Group.
Last week we jointly briefed Perth agencies on the Bauer To Love Women’s Network. Those with clearly defined female demographics will find the presentation valuable.
You might also want an update on their suite of dominant industry-specific magazines and digital products.
You can still get the full briefing from Trent McKeown.
08 9388 7844
trent@mediatonic.com.au.
Latest in the Dove Series
I wish I had more hair
This ad is real
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.
Stop Calling it Advertising
Brad Jakeman, president of PepsiCo’s global beverage group has delivered a ‘fiery, truth-telling presentation’ at an ANA conference in Florida.
He’s suggested we stop using the terms ‘advertising’ and ‘digital marketing’.
What should we be calling them instead?
Put your suggestions on our Facebook page or heck, just tell us on the phone.
There’ll be a prize, but we’re not calling it a prize. Maybe a wine-related inducement.
#renameAdv
Link to Ad Age article.
The Great Khali
I know we have a lot of wrestling fans in the Media Tonic audience.
Great celebrity endorsements match up the personality and the product. Here’s a bit of best practice for you.
WA winners
WA hosts the national final of the Australian Web Awards on November 6th. Here’s the list of WA state winners. Numbats.
Life Sucks
It’s tough being a kid. No bastard will give you a light.
By Ogilvy & Mather, Bangkok, a few years ago for the Thai Health Promotion Foundation. Spike-winninganti-smoking ad. Huge PR, zero paid media. Too much of this and we’re all out of business.
Coming soon: the trailer
Here is the spoiler-free version of the Game of Thrones Honest Trailer. The more entertaining version is below.
And here is my trailer spoiler:
The Place where Everything is the Thing of Nouns.
https://youtu.be/CK9YjEBM_GY