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Clever OOH is your access to virality

Posted on 16/02/201618/02/2016 by Bret Treasure

Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.

It includes this campaign by JetBlue:

and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:

An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.

Posted in media, ooh, Out of Home, social media

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