Thanks for doing media business with us during the year. We’re closing on December 23rd at lunch time and re-opening for business on Thursday, January 5th. Wishing you a delightful Christmas and holiday season.
Dave, Mark, everyone.
*Image above is one of a series by Ciao Orio.
Reebok use outdoor to reward fast runners with free runners. Can’t wait for the pole vault.
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
In October 2015, BCM won oOh!’s Million Dollar Pitch for their Walking Wounded Campaign. Since then, oOh! and BCM have turned the pitch into a fully-fledged campaign.
Since 1999, a staggering 239 Australian soldiers have taken their own lives after returning from duty. 49 soldiers were killed on duty; a striking comparison. Walking Wounded is a charity dedicated to rehabilitating at-risk returned soldiers. Together with BCM and Walking Wounded, we hope to drive donations and see our ex-soldiers get the support they need and deserve. You can donate here to Walking Wounded.
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.