ShopaLive Expansion in WA

DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift.  It’s part of oOh!’s expanding digital portfolio.

retail ad- 'it's seriously hot, this calls for a cocktail'

By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.

Advertisers can now reach more shoppers with more engaging & dynamic messages.

These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.

Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.

This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.

Retail advertising has become a digital wonderthing.

Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.

Merry Christmas and that

Illustration of capsules in a box titled 'Corporate Happiness. Daily use.'

Thanks for doing media business with us during the year. We’re closing on December 23rd at lunch time and re-opening for business on Thursday, January 5th. Wishing you a delightful Christmas and holiday season.

Dave, Mark, everyone.

*Image above is one of a series by Ciao Orio.



Walking Wounded

In October 2015, BCM won oOh!’s Million Dollar Pitch for their Walking Wounded Campaign. Since then, oOh! and BCM have turned the pitch into a fully-fledged campaign.

Since 1999, a staggering 239 Australian soldiers have taken their own lives after returning from duty. 49 soldiers were killed on duty; a striking comparison. Walking Wounded is a charity dedicated to rehabilitating at-risk returned soldiers. Together with BCM and Walking Wounded, we hope to drive donations and see our ex-soldiers get the support they need and deserve. You can donate here to Walking Wounded.

Walking wounded billboard

This ad is real


Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.

There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.