Very successful digital OOH campaign across Europe for the round ball game. Working with a media client, the case study video makes clear how DOOH generates interactivity and real time social media impact. Got an event? Ping us.
DOOH reach (Digital Out of Home) is increasing sharply in Perth and Retail ShopaLives (pictured) are playing a big role in that shift. It’s part of oOh!’s expanding digital portfolio.
By June, we’ll have ShopaLives in over 30 WA Shopping Centres, up from 20 centres in January 2017 and taking our total ShopaLives to well over 170 panels.
Advertisers can now reach more shoppers with more engaging & dynamic messages.
These digital panels allow for great contextual targeting; you can program them to trigger time-sensitive, temperature-sensitive, and event-sensitive executions. “Forty degrees tomorrow – stick this in your fridge”, “City to Surf next week – read a book instead”. Maybe we’ll leave the creative to you.
Point is, unprecedented opportunities for real engagement and more touchpoints, metro and regional. New centre or ShopaLive conversions include Mirrabooka, Ellenbrook, Livingston, Stirling, Victoria Park, Cockburn, Kalamunda, Karratha, Maddington and Northgate.
This augments our new Evoke Series – high impact, large format digital banners at Lakeside Joondalup, Garden City, Karrinyup & Rockingham.
Retail advertising has become a digital wonderthing.
Call the Tonic for more information or book in for our retail therapy site tour; (08) 9388 7844.
Thanks for doing media business with us during the year. We’re closing on December 23rd at lunch time and re-opening for business on Thursday, January 5th. Wishing you a delightful Christmas and holiday season.
Dave, Mark, everyone.
*Image above is one of a series by Ciao Orio.
Reebok use outdoor to reward fast runners with free runners. Can’t wait for the pole vault.
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
Since 1999, a staggering 239 Australian soldiers have taken their own lives after returning from duty. 49 soldiers were killed on duty; a striking comparison. Walking Wounded is a charity dedicated to rehabilitating at-risk returned soldiers. Together with BCM and Walking Wounded, we hope to drive donations and see our ex-soldiers get the support they need and deserve. You can donate here to Walking Wounded.
Latest campaign by the Outdoor Advertising Association of America touting REAL outdoor as a necessary part of a media buy *nods*.
There are generic billboards as well as site-specific, targeting particular agencies and in some cases their digital directors by name. Here’s a selection of the ads.