outdoor Archives - Page 4 of 7

Unspeakably brilliant

Posted on 01/11/201718/12/2017 by Bret Treasure

YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.

It counts as a strike every time you try clicking the still image above.

Talk to us about Out of Home, digital, or radio advertising. 9388 7844.Save

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Innovation: Times Square, Coke. Usual culprits.

Posted on 20/10/2017 by Bret Treasure

The world’s first robotic 3D sign is a knockout.

1760 independently moving, programmable LED screens. Just WOW.

Hat tip to Nita Davey from Trilogy!

First this:

Posted on 26/09/201726/09/2017 by Bret Treasure

Then the advertiser, a mobile phone insurance company offering ‘free’ screen replacements, did this follow-up (the front page is translucent):

A stupendous example of how to leverage innovative outdoor campaigns. Call us with your brilliant idea, or to brainstorm or to brief us. 9328 7844.

Campaign by VCCP London. More detail in Campaign.

Pickles

Posted on 27/08/201709/11/2017 by Bret Treasure

Click through to Twist or read the AdWeek story.

Building a digital cathedral

Posted on 23/08/201724/08/2017 by Bret Treasure

Go back a few hundred years; if you wanted to impress the masses, you used stone and mortar. Even now, when you walk into Notre Dame or Sagrada Familia it has a visceral impact. It says to a puny human being: you are in a place of significance.

Now, that messaging is frequently done with digital imagery (e.g. IBM building the Atlanta Falcons’ new stadium with a 360° 63,000 square foot screen, e.g. Telstra Customer Insight Centre).

Here’s the video about the Salesforce.com offices. It’s four minutes, but worth your time.

You might think that’s a lot of effort and expense to impress the couriers, but last count the video of the install had 46 million views.

The work was done by Obscura Digital whose digital projections have graced the Sydney Opera House and the Empire State Building. Worth visiting their site to see the Empire State job for Harper’s Bazaar.

And you should talk to us about digital outdoor advertising. Mark or Dave; on 9388 7844.

How to big vid in 20 secs

Posted on 23/08/2017 by Bret Treasure

American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.

World Orca Day

Posted on 17/07/201729/08/2017 by Bret Treasure

The Born Free Foundation use digital interactive like this: You text a donation to the charity and the orca JUMPS OUT of the screen and swims to freedom via other screens in the vicinity. A new orca then appears in the tank, waiting for the next liberating donation. Is that cool fund-raising OR WHAT? Spin up an idea and talk to us about interactive. 9388 7844.

Happy World Orca Day: July 14th.

Full case study with the normal blah blah.

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Head-turning

Posted on 14/07/201714/07/2017 by Bret Treasure

This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.

Via AdWeek.