The Survival Billboard promotion for Tomb Raider and XBox. A Clio award-winner.
We could do this in summer in Perth and bake people to death.
Anyway; a demonstration of billboards as public theatre. Call us with your equally cool creative idea for outdoor. 9388 7844.
Via AdWeek
Billboards for McDonalds, by DDB Hungary. The long exposure stars in the sky are meant to evoke fries. Extra points if you spotted that.
Via Ads of the World
Wonderful experiential design by Moment Factory at Changi Airport. Something to amuse while you wait in line. Airports are of course, prime real estate in outdoor advertising and you can talk to us about reaching 16 Australian terminals, 17 lounges and 13 cities through oOh! Fly. 9388 7844.
Via.
No-one who was there will ever forget last year’s season opener for the Chicago Blackhawks…
It used to be true that outdoor advertising was about posters. Now it’s colour, movement, video and interactivity. Get creative then give us a call. Dave or Mark. 9388 7844.
Speaking of the Blackhawks; this just happened…
Clever outdoor piece from Guinness who never seem to run out of things that look like stout.
They had a similar ad planned for Australian cricket but recently changed their mind.
Don’t screw it up.
“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”
Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.
Latest: oOh!’s newest digital billboard in the Perth CBD. Now over 260 screens across Australia. This large format site is oOh!’s third in the CBD. It really re-enforces their OOH pre-eminence in Perth. Elder St is west facing and captures east bound traffic from Subiaco and West Perth on to the Freeway South entrance, as well as Elder St traffic heading towards St George’s Terrace. oOh!’s network continues to expand nationally, in retail centres, airports, office towers, cafés, gyms, venues and universities.
Everyone in New York thinks that it’s quicker to go to JFK than EWR (Newark Liberty International Airport) but it ain’t the case. United wanted people to choose EWR, its New Jersey hub, so they sent real time traffic data to digital displays on New York taxis, which of course is how lots of people get to the airport.
Real time traffic data is of intense interest to drivers. The Australian Traffic Network is real time on mainstream radio and TV. Call us on 9388 7844 to brainstorm or for rates. Here’s the full case study on the NY outdoor campaign; includes video.
Adweek’s best outdoor campaign of 2017: Fearless Girl. What a phenomenon.
Superb video case study too.
YouTube bought outdoor at the first World Series game and executed the best campaign since Sandy Koufax pitched a complete game shutout in 1965. Perfectly centred on the live TV screen was the YouTube play button, giving viewers the impression that the live feed was a YouTube video. Provoked a frenzy of ‘that’s so distracting’ on social media and popped awareness of YouTubeTV.
It counts as a strike every time you try clicking the still image above.
Talk to us about Out of Home, digital, or radio advertising. 9388 7844.