NZ telco Skinny gets customers to record a scripted ad, integrates with outdoor, broadcasts ads on radio, wins Grand Prix at Cannes. Social + radio = their most successful recruitment campaign ever. [Bring us your creative radio campaign and we’ll introduce you to the Australian Traffic Network.]
Category: radio
Confusing radio ads
Some fine radio copywriting here. Click image to access.
We rep ATN advertising so equipped to chat about the most efficient radio buys.
How to stop honking
A reminder that people are spending more and more time stuck in traffic, and that radio and TV traffic reports cut through like crazy. Call Dave to book a roadblock campaign on ATN. 9388 7844.
You’re still a man
Ogilvy & Mather Johannesburg’s radio campaign for KFC’s Everyman’s Meals, reassuring you that, in spite of everything, you’re still a man.
Man.
Radio Station for your Dog
Is your dog home alone while you’re reading this? It’s heart-breaking, right?
K9FM is a radio station in New Zealand especially programmed to keep your dog company. IKR: your dog is not in New Zealand and they don’t show up on Nielsen.
Anyway. It’s an award-winning use of radio and earned a Black Pencil at D&AD. You’re right again: they don’t use pencils on radio.
Colenso BBDO have geo-restricted the explanatory video, so we can’t embed it for your convenience. However, thanks to the wonders of the Internet …
Also, if you’d like to buy some ATN advertising that is broadcast on many human-frequency radio stations in Australia, call the pet-lovers at Media Tonic on 9388 7844.