Something wrong with their web site. Couldn’t find the pricing page or ticketing info. Maybe you need to do some kind of training course first.
Category: outdoor
Train ad
Don’t you hate it when people hack your clever advertising?
Social swipe
Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
Social swipe
Super creative outdoor from Stripe with a voiceover guaranteed to creep you out.
New York Posters
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
WcDonalds
Wany cowpanies take their branding too seriously. Pretty sure this is not in the style guide. Way to celebrate International Women’s Day.
Why big companies are buying outdoor
Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:
- Four of the largest 10 outdoor advertisers are now tech firms
- Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
- Mobile click-through rates increase 15 percent when supported by OOH ads
- Outdoor ads were the only traditional media category to show growth this year
Elvis at Piccadilly
Striking digital OOH animation by Coke.
England
In the spirit of Telethon:
Sunny Araf’s daughter was born with a heart condition. She had six operations at the Birmingham Children’s Hospital and died before the age of three. Sunny put the last photo taken of him and his daughter on digital outdoor screens across the city, to thank the NHS and the hospital for their work and dedication. Article.
Bloody Ad Age
… won’t let you embed videos on a website but it’s worth following this link to see world’s best practice in viral outdoor advertising. To promote Sacha Baron Cohen’s Who Is America series, they parodied Trump’s Build That Wall meme by building (overnight) large pop-up walls in front of three Mexican restaurants.
Who cares that they had to pull them down straight away; footage captured and shared, and millions in TV and Internet exposure in the bank. Simple formula: mix current affairs and humour, snapshot it and reap the benefits.