eSports company Skillshot and mental health advocates Rise Above the Disorder took mental health professionals into video games and had them talk mental health with gamers. If you watch the ad it’s a little hard to work out what’s going on but I think Spiderboy is down and the bomb is about to be planted.
An Israeli ad that goes where Sam Kekovich would not.
Ryan Reynolds’ Aviation Gin. Didn’t realise so much work went into it.
As students of global culture you are probably aware of BTS, the Korean hip hop group. Four #1 albums in America quicker than anyone since the Beatles, worth $4.6B to the Korean economy each year, cover of Time Magazine, addressed the United Nations General Assembly…
They fronted an ad for the Samsung Galaxy Note phone; makes for an interesting contrast with Australian ad culture.
Samsung launched a branded Galaxy BTS Edition as part of the endorsement. It sold out. You can still buy BTS Edition earbuds though, if you’re quick.
And here’s McKinsey’s interview with exiting CEO Mark Thompson on how he helped turn a single city newspaper into a global digital business.
It seems nothing can escape the advertising jingle. In the briefing meeting on reducing methane emissions some creative puts his hand up and says ‘don’t worry guys; I got this: a country n’ western jingle with a kid in a 10 gallon hat’.
I feel so old. Apparently this Internet thing is going to be big.
Here’s a link to a larger image size in case your vision’s going.
From the New York Times: “I’m flabbergasted by what happened to this little, simple nothing of an idea,” the designer Milton Glaser told The Village Voice in 2011. His idea for that 1977 tourism campaign was sketched on the back of an envelope with red crayon during a taxi ride. He did the work pro-bono.
Glaser died last week, aged 91.
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We’ve all been there.