German humour

Dieter Zetsche worked for 49 years at Daimler (Mercedes Benz) and retired at the 2019 AGM. He was CEO for 13 years. Very shortly after his announced resignation, BMW paid him this tribute:

Yep. It’s an actor.

AI copywriting

Persado doodle-like image

It’s true! – AI outperforms your copywriter AND you don’t have to sooth its ego!

Article here describes JP Morgan Chase’s success with Persado’s machine-learning copy.

Example:

Human copywriter wrote, in a flash of inspiration: “Access cash from the equity in your home.”
AI wrote: “It’s true — You can unlock cash from the equity in your home.”
The AI delivered more click-throughs; you are shocked I know. Hopefully they sacked the copywriter.

Also, the AI is changing the bank’s name to Lookit; Kittens Playing.

Hi. I’m famous.

Featuring the eloquent Ice T. There’s a series of these ads but the rest of them suck. This one, on the other hand; this genuinely looks like ‘not trying’.

The campaign, by Wieden+Kennedy, doubled brand recognition plus some. Wicked packaging hey.

Beauty and brains

Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.

Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.

Colossal campaign.

Never stop yelling

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.

Hire more women

Then they can make more advertising about gender politics.

L'Oreal ad with lipstick as colums on a bar chart showing 15% higher profits if 30% of leaders are women. Headline says 'This is an ad for men'.

Here’s two bob’s worth: the ad works better without the top line.

Meanwhile, in Australia

The Australian Women’s Weekly (with Adnews and M&C Saatchi) recently commissioned research into advertising to Australian women over the past 80 years. It highlights some opportunities.