Ford Credit

Ford have just pulled all vehicle ads in the U.S. and replaced them with this campaign touting credit relief. “Built for America”. A hint of the apocalypse in the soundtrack.

via AdAge.

Hero shot, with mould

Lots of industry commentary on the No Preservative Whopper ad which shows the burger attracting mould as it ages. Lifetime Achievement Award for the Food Stylist. “Yeah, we want to show the mould but make it look pretty”.

Visually communicates the product positioning in a memorable way.