… that you cannot create an emotional connection unless you can see people’s eyes. Terrible ad.
Category: apple
How to communicate spatial audio
… when you’ve only got stereo.
And let me know when you’ve worked out how to advertise VR on a flat screen.
Start Up
As in, the sound your Apple device makes on starting up. This video mixes the sounds of Apple hardware over the past 40 years into a song that won’t make the Top 40. But very on-topic for an Apple industry event opener; it probably brought the house and garage down.
Impressive
Short film shot on a new iPhone.