Is your dog home alone while you’re reading this? It’s heart-breaking, right?
K9FM is a radio station in New Zealand especially programmed to keep your dog company. IKR: your dog is not in New Zealand and they don’t show up on Nielsen.
Anyway. It’s an award-winning use of radio and earned a Black Pencil at D&AD. You’re right again: they don’t use pencils on radio.
Colenso BBDO have geo-restricted the explanatory video, so we can’t embed it for your convenience. However, thanks to the wonders of the Internet …
Also, if you’d like to buy some ATN advertising that is broadcast on many human-frequency radio stations in Australia, call the pet-lovers at Media Tonic on 9388 7844.