Fortune favours the brave

You already know the crypto.com campaign is epic. Did it need Matt Damon? Maybe not. Did it need great writing and VFX? Yes. But what a clever piece of reframing: crypto is not a high risk investment – it’s proof that you’re a brave innovator. ‘Fortune favours the brave’. Nice job, Romans. Here’s the slick crypto.com puff piece on the campaign.

Fortune favours the brave

You already know the crypto.com campaign is epic. Did it need Matt Damon? Maybe not. Did it need great writing and VFX? Yes. But what a clever piece of reframing: crypto is not a high risk investment – it’s proof that you’re a brave innovator. ‘Fortune favours the brave’. Nice job, Romans. Here’s the slick crypto.com puff piece on the campaign.