crypto Archives - Media Tonic

Crypto vs banks

Posted on 13/03/2023 by Bret Treasure

Line of the month: 5 days!? What do they use? A Zeppelin?

The argument for OTT

Posted on 16/12/202216/12/2022 by Bret Treasure

Sure it’s humiliating – but boy does this guy know how to go viral. Terrible artwork, terrible script, average production, SOLD OUT. Over the top celebrity beats quality and value every time.

https://twitter.com/frxresearch/status/1603442984812699648?s=20&t=SbIxrLWbyzN1izXK6SZBLw

Larry was right

Posted on 15/11/2022 by Bret Treasure

About FTX.

You already know the crypto.com campaign is epic. Did it need Matt Damon? Maybe not. Did it need great writing and VFX? Yes. But what a clever piece of reframing: crypto is not a high risk investment – it’s proof that you’re a brave innovator. ‘Fortune favours the brave’. Nice job, Romans. Here’s the slick crypto.com puff piece on the campaign.