Never stop yelling

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.

Webby for ASIS

Screenshot of prospective applicant

Congratulations the Government. ASIS took off a Webby Award for their site ‘The Most Interesting Job Interview’, a recruitment campaign for Australia’s spy agency. [Australian spies good. Foreign spies bad.]

400,000 people have taken the simulated job interview. Click the friendly-looking spy to join the club.

New Zealand also won a Webby for best use of animation on a website. Well done ‘bro. Just keep your evil spies out of our country.

Here’s the winner for Best Media Strategy: it’s Amazon Echo’s launch into India. A pre-roll campaign that promoted their music search capability without paying a rupee to music copyright owners. Sigh.

Amazon ECHO – Alexa, Play My Song Case Study from 4judgesonly on Vimeo.

Hire more women

Then they can make more advertising about gender politics.

L'Oreal ad with lipstick as colums on a bar chart showing 15% higher profits if 30% of leaders are women. Headline says 'This is an ad for men'.

Here’s two bob’s worth: the ad works better without the top line.

Meanwhile, in Australia

The Australian Women’s Weekly (with Adnews and M&C Saatchi) recently commissioned research into advertising to Australian women over the past 80 years. It highlights some opportunities.

We are Bauer

Proud to announce our representation of Bauer Advertising in Western Australia. The Bauer portfolio of brands includes The Australian Women’s Weekly, Woman’s Day, Gourmet Traveller, Harper’s Bazaar, OK!, TV Week, Wheels, 4X4, Australian House & Garden,  The Block, Empire and Good Health.

It’s the domain of the most influential media, where people dive deep into a brand and engage in vast numbers on managed social media channels.

Please call if you’d like to pre-emptively book an appointment for a briefing. Here’s a tease for The Luxury  – Trend Forecast. Market intelligence in conjunction with the Future Laboratory UK.

Exclusivity. Darkened presentation room with vivid white table settings