A hundred years ago

She looks up from the newspaper. “Darling there’s a job advertisement here; I think you should apply.”

Newspaper ad placed by Shackleton. 'Hazardous journey, bitter cold' etc

Actually, it’s a Fake Ad, according to the Smithsonian. Shackleton had lots of free publicity and lots of applicants, so there was no need to take out a paid ad. In spite of a reward, no-one has been able to unearth any evidence of the original ad.

Gridlock: the opportunity

5K of gridlock in the Guandong province leading up to Chinese New Year. Nearly 3 billion trips over five weeks and still growing at 12% p.a. Interest in traffic (avoiding it) is at an all time high.

Neuro research by the Australian Traffic Network (ATN) finds traffic the #1 category for engagement on radio. We rep ATN in WA so call us to discuss next time you’re stuck in traffic. +61 (08) 9388-7844

Why big companies are buying outdoor

Quite a thorough look (i.e. long but good) at why Netflix and other large advertisers are prioritising outdoor spends. Summary:

  • Four of the largest 10 outdoor advertisers are now tech firms
  • Factors supporting OOH – no ad skipping/blocking – digital billboards now location and context-sensitive – increasing interactivity (see article for examples)
  • Mobile click-through rates increase 15 percent when supported by OOH ads
  • Outdoor ads were the only traditional media category to show growth this year