The brief

Look I’ve got the brief here; I’m afraid the client hasn’t given us much to go on. It just says ‘awesome screen, awesome camera, long-lasting battery life’.

But wait, there’s more. And at 0:35 they show you how to dance it.

What does your name mean?

Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.

What does your name mean?

Fair warning: this is hard to watch. Children (and others) who are injured in war, pictured against the meaning of their names. As the AdAge commentary poignantly says; reflecting their parents hopes for them. The advertiser, called Emergency, is an Italian humanitarian NGO that provides medical and surgical help to victims of war, landmines and poverty. Ad by Ogilvy Italy.