Perfect game

303 Mullenwag team with trophy and oversized winner's cheque

As you know, a perfect game in Ten Pin Bowling is 300, and 303 Mullenlowe just took out the WA leg of the Australian Traffic Network’s Big Bowling Bash. Props to Kelly McIlwraith’s ATN team: a big, fun night with over a hundred low performance athletes mostly in the gutter.

303 and AdZoo, the runners-up, now head to Sydney for the Nationals, competing for a $20,000 prize – you read that right.

So, reader, if you plan to alert a client to the power of an attention-grabbing, live-read advertising message running on every major metro commercial radio station in the country and a swag of regionals, your anchor at Media Tonic is Lisa Lind, or in her absence, David Fare. 9388 7844.

Beauty and brains

Firstly, this is one of the most beautiful ads I’ve ever seen. Secondly, poetry.

Thirdly; here’s the delicious follow-up, featuring scientists with nice hair.

Colossal campaign.

Never stop yelling

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.

Never stop yelling

Sometimes you’re watching an ad and for a while you’re just watching the ad, and then there’s a particular moment when it gets you; a punch in the stomach that releases pent up emotion. In this shouty Nike ad, for me, it’s the 47 second mark, with the girl and the line about having their faces carved on Mount Rushmore. What the hell? I’m a guy, I don’t like soccer and I’m not even American.