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Head-turning

Posted on July 14, 2017July 14, 2017 by Bret Treasure

This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.

Via AdWeek.

Posted in advertising, digital, interactive, Out of Home, outdoor

Post navigation

Good talent but
App idea

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