Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.
Some favourite British tweets:
Wait, there’s more.
Great post by AdWeek’s Lauren Johnson on outdoor media as an engine for social media attention.
It includes this campaign by JetBlue:
and the Cannes Grand Prix-winning iPhone6 campaign that crowdsourced user photos:
An estimated 6.5billion impressions across 10,000 installations and 73 cities. Good job.
So some guy in Cesena, Italy decides he’d like the Foo Fighters to play in his home town. He uses social media to get some locals together and they play a tribute song to the band. Here’s how it worked out:
Approaching 15 million hits.
Dave Grohl of the Foo Fighters responded on Twitter: See you soon, Cesena.