We’re big in Japan

Japanese characters for REI and WA

Media Tonic client reiwa.com is big in Japan. On April 1st (not a joke) 70% of Reiwa’s web traffic came from Japan.

When Emperor Akihito abdicates on May 1st, Japan will end the Heisei era. On April 1st they announced the name of the new era: Reiwa, causing a surge in web searches that landed in the highly trafficked, content-rich, you-should-be-advertising-on WA property portal.

372,000 hits on twitter in the first hour. In Japanese the new name signifies fortune, peace and harmony, which completely sums up Reiwa, Media Tonic and all of our client base. *bows deeply*

Your reiwa.com contact at Media Tonic is Sebastian Tatur. Brought up in a fishing village in rural Japan, Sebastian worked in a Pachinko parlour, saving up enough money to travel to Australia, where he was immediately offered a sales executive role in the Seven West Media real estate team.

Sebastian Tatur

Enticed to Media Tonic with a seven-figure salary, he’s now Digital Sales Manager, which funds his dual passions of bonsai and origami.

You can call Tatur-san on 9388 7844 to advertise on reiwa.com.

Sampling and digital

Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.

How to get your own way

So some guy in Cesena, Italy decides he’d like the Foo Fighters to play in his home town. He uses social media to get some locals together and they play a tribute song to the band. Here’s how it worked out:

Approaching 15 million hits.

Dave Grohl of the Foo Fighters responded on Twitter: See you soon, Cesena.