Sampling and digital

Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.

How to get your own way

So some guy in Cesena, Italy decides he’d like the Foo Fighters to play in his home town. He uses social media to get some locals together and they play a tribute song to the band. Here’s how it worked out:

Approaching 15 million hits.

Dave Grohl of the Foo Fighters responded on Twitter: See you soon, Cesena.