I love Uniqlo ads. Props to Droga5.
Here’s Nike and JCDecaux completely dominating the Metro in Santiago, Chilé with Out of Home. Don’t watch the whole thing; 30 seconds makes the point. Here’s what hit me watching it; what a great experience they’re delivering for the traveller.
*pokes Australian transport authorities
Remember when sampling meant just giving stuff away? As the Coke Zero video illustrates, you gotta get bang for your buck with your sampling. The secret formula, known up til now by only five people in the world, is digital + imagination = engagement + social sharing. Notice how integral outdoor is to the campaign. Then call Media Tonic with your campaign idea. 9388 7844.
“He’s in the lobby watching the video wall. He says can you come and get him in 15 minutes.”
What’s impressive in this video is the line at the bottom of the screen.
Mixed reality is getting closer. Which is great, because augmented reality and virtual reality are very 2009.
The Magic Leap technology projects a digital light field into your eyes which magically disintermediates screens and the TV industry.
It’s a Florida startup that has raised $1.4B, you read that correctly, from investors that include Google, Alibaba, and the 40 thieves.
See you in my eyeballs.
From the New Yorker
Guerilla campaign at a French music festival. Windscreen wiper as advertising device.
Via Ads of the World
This is the simple TV ad Burger King ran to try and voice-activate Google Home (Google’s version of the Amazon Echo). The intention was to get Google to look up the Whopper’s Wikipedia entry and read out the ingredient list.
Straight away, some malcontent hacked the Wikipedia page and added ‘toenail clippings’ and ‘rat’ as Whopper ingredients. Well, of course they did. On an almost related note, Donald Trump set up a phone line so people could report crimes by illegal aliens. The line was reportedly swamped by people phoning in reports of crimes by space aliens.
So to re-cap, Burger King tried to hack Google Home, then someone hacked Burger King’s Wikipedia page, then Google shut down Burger King’s hack and Wikipedia locked down the Whopper’s page to prevent malicious edits. Nobody died, no Russians were involved, everyone got excited about privacy again and another cute advertising idea got socked in the mouth. Here’s an XKCD cartoon:
Another fine example of the advertising industry using their voice for social cohesion. Who thought up this concept? Somebody get that person a beer.
Cheers to Agency Publicis London.