Remember when advertising used to be about The Product? Me neither. This campaign benefits the manufacturer, researchers and the community. Grand Prix winner at Cannes this year in the category of creative data. Also, makes you feel good.
Campaign by DigitasLBi and Ketchum; write-up in AdWeek.
They run on Google AdWords and cost the literary magazine almost nothing. They are not so worried about click-throughs, which they’d have to pay for, and they’re delighted to get the impressions, which cost them zilch.
Of course you don’t have time to write a novel. Just knock out a couple of sentences…
Go back a few hundred years; if you wanted to impress the masses, you used stone and mortar. Even now, when you walk into Notre Dame or Sagrada Familia it has a visceral impact. It says to a puny human being: you are in a place of significance.
Here’s the video about the Salesforce.com offices. It’s four minutes, but worth your time.
You might think that’s a lot of effort and expense to impress the couriers, but last count the video of the install had 46 million views.
The work was done by Obscura Digital whose digital projections have graced the Sydney Opera House and the Empire State Building. Worth visiting their site to see the Empire State job for Harper’s Bazaar.
And you should talk to us about digital outdoor advertising. Mark or Dave; on 9388 7844.
American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.