On the slide in Pay TV ratings in America, Disney’s switch to streaming and the flight from TV advertising revenues.
They run on Google AdWords and cost the literary magazine almost nothing. They are not so worried about click-throughs, which they’d have to pay for, and they’re delighted to get the impressions, which cost them zilch.
Of course you don’t have time to write a novel. Just knock out a couple of sentences…
Go back a few hundred years; if you wanted to impress the masses, you used stone and mortar. Even now, when you walk into Notre Dame or Sagrada Familia it has a visceral impact. It says to a puny human being: you are in a place of significance.
Here’s the video about the Salesforce.com offices. It’s four minutes, but worth your time.
You might think that’s a lot of effort and expense to impress the couriers, but last count the video of the install had 46 million views.
The work was done by Obscura Digital whose digital projections have graced the Sydney Opera House and the Empire State Building. Worth visiting their site to see the Empire State job for Harper’s Bazaar.
And you should talk to us about digital outdoor advertising. Mark or Dave; on 9388 7844.
American style men’s wear in an English outdoor campaign by BMB London. Product sold exclusively through a Chinese-owned department store. They’re all famous rugby players. One of them forgets to do up the buttons. Beautifully executed. Plays to the strength of OOH, to wit, a great way to start a public conversation.
Latest from Times Square; the digital curtains before the reveal of the new Monster outdoor campaign. Yes, they rustle ever so slightly.
This is the poster they hung outside the Friars pub in Bridgnorth, UK.
Is it fair dinkum the actual screenshot of the actual conversation? Don’t be stupid…
They make really interesting art. I mean ads.
A retrospective with the word ‘awesome’ in the headline.
The Born Free Foundation use digital interactive like this: You text a donation to the charity and the orca JUMPS OUT of the screen and swims to freedom via other screens in the vicinity. A new orca then appears in the tank, waiting for the next liberating donation. Is that cool fund-raising OR WHAT? Spin up an idea and talk to us about interactive. 9388 7844.
Happy World Orca Day: July 14th.
By Mari Andrews, who has an Instagram account.
This Mazda campaign uses facial recognition software to keep count of how many heads turn to actively engage with the display. As a viewer you have the experience of being acknowledged for your interest, re-inforcing your choice to lend attention. It ain’t called interactive for nothing.