Soccer commentators swap Twitter accounts without telling fans. Who knew there would be gender bias in sports? Very on-brand for Heineken – positions itself as the thinking person’s beer, a sports lover’s beer, and a beer that appeals to both sexes.
We Say…
Motion capture
The mocap for this was done entirely on a phone. Our augmented visual reality is about to include every conceivable robot, monster and fairy. Get ready.
Via @LinusEkenstam
How to build a following
Be talented and post video. Great tourism promo for New York also.
New medium: limbs
Choreographed by Sadeck Waff.
via @Rainmaker1973
Roblox Assistant
What videogames will be doing with AI…
First off the blox; Roblox. Create your own landscape and textures by typing in the description.
What’s interesting about this? 200 million users, 43% of whom are under 13 years of age.
Via @rowancheung
Nice idea, mangled
Needs a good edit. Overly long, and preachy.
Endangered wildlife
This ad published within 24 hours of Elon Musk changing the Twitter logo.
McMovies
McDonalds selling hamburgers by reminding you that they are mentioned in movies…
Did you know there are now more Men’s Sheds in Australia than McDonalds? Here is their wise strap line:
See how dangerous AI is?
Parents of small children: look away now. Inappropriate toys.
And definitely don’t follow this link.
Reminder
They’re people you’re dealing with.
The animator, @gabriel_gareso says, ‘digital interactions make it easy for us to forget there are real people behind social media posts. Disconnected from others, protected by our screens and keyboards, we say things we wouldn’t say in person.’