Pennysylvania is not affluent. It has a high percentage of blue-collar workers. Strong, simple ad here by author Don Winslow, with a Springsteen soundtrack.
We Say…
Therapyland
eSports company Skillshot and mental health advocates Rise Above the Disorder took mental health professionals into video games and had them talk mental health with gamers. If you watch the ad it’s a little hard to work out what’s going on but I think Spiderboy is down and the bomb is about to be planted.
ARE virtual showcase
Are Media is the new name for Bauer Media. And we are pleased to announce the Are Virtual Showcase, to be held on November 5, 2020.
Register for the showcase here – https://tinyurl.com/
Showreel – https://tinyurl.com/
We think this change in ownership and identity will deliver a refreshed local focus to Australian storytelling and our MD David Fare explains below why the showcase comes at a critical time.
“Are is Audience, Reach and Engagement, and they’ve been core strengths historically, but there’s innovation and novelty ahead. The Are tagline is ‘Be Captivated’ and this is an excellent representation of how deeply our audiences engage in food, fashion, beauty, homes, entertainment and lifestyle. People don’t just read, they savour and soak up the content. Media has become experiential, and the new tagline reminds us that these brands are immersive; across magazines, digital, social, video, customer review sites, TV and podcasts.”
Are connects with six in ten Australian women, with unrivalled research on what moves, inspires, and excites women – and what makes them buy.
David: “We regard the virtual showcase as an essential update for Perth media buyers and key agency personnel, not just because it’s a pivot point for the biggest, most engaged digital and print properties in the market, but because it talks to important trends in brand activism and influence, and in bespoke storytelling.”
Your contact for Are Media is Lisa Lind, on 9388 7844…
REIWA killing it
Another traffic record in August for REIWA.com. 685,000 users and 1.5M sessions.
Call us if this is of interest: 9388 7844 and use the code word ‘REIWA’.
Diversity
Full screen. Sound up.
Fresh lamb
An Israeli ad that goes where Sam Kekovich would not.
Trojan horse
Fine example of guerrilla marketing. I’m sure the guys who had to do the deliveries had a big laugh about all the destinations being hard to deliver to.
New York Posters
Striking pro-mask campaign on New York public transport. Masks in the shape of New York state. Wouldn’t work in Western Australia.
The logo you get
… when you have five different agencies working on the same job.
There are short YouTube videos of each creator. Here’s our favourite: he gets quite passionate about the letter “A”..
Who’s the killer now?
Ryan Reynolds’ Aviation Gin. Didn’t realise so much work went into it.