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Leveraging

Posted on 15/05/201615/05/2016 by Bret Treasure

Two examples of leveraging other people’s business for your own purposes. Here, an Argentinian soccer lover pillories Donald Trump:
 

And here, following an outcry by feminists against the ‘Are You Beach Body Ready?’ campaign in London, Carlsberg milk it.

Carlsberg beer ad

Via Washington Post and Campaign

Posted in advertising, Out of Home, outdoor

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