The Reddit SuperBowl ad

In case you live in Australia, or live in America and blinked, here is Reddit’s 5 second SuperBowl ad. If you’re tempted to pause it you’ll read about SuperbOwl, which makes the point nicely about passion and niche interests.

The budget’s $1.5B

Don’t screw it up.

“Re the digital signage; we want it to run 360 degrees, 18 metres tall. Can you nick out and get me a quote for 62 million LEDs?”

Here’s a brief on the incredible Mercedes-Benz Stadium in Atlanta. We’re not making it up about the LEDs.