The wasted logo

Imagine you’re Daren Newman, given the job of designing the unofficial logo for the Olympic Games. You do the job; you cleverly combine the national flag and the five rings and the design is described by most in the industry as a masterclass in design. Can’t wait for 4 billion people to see that on TV…

Olympics logo. The number 2020 forms the 5 circles; the last is the solid red of the rising sun