Media Tonic’s coveted Clever Pants Award goes to Coinbase for their 2022 Superbowl ad. Here it is:
I’m sitting watching the Superbowl on Monday at the Varsity Sports Bar in Fremantle. The place is packed. The Coinbase ad comes on and after a full minute, when the QR code reaches the corner of the screen, all the jocks yell out like it’s a touchdown.
It’s a cultural reference to The Office. Here’s the clip: