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Save on production costs this Christmas!

Via Ad Age.

Few surprises.

And here’s the ‘Making Of’ video:

Andrea Salmon is the Sales Director at Bauer Media Group.

Last week we jointly briefed Perth agencies on the Bauer To Love Women’s Network. Those with clearly defined female demographics will find the presentation valuable.

You might also want an update on their suite of dominant industry-specific magazines and digital products.

You can still get the full briefing from Trent McKeown.

08 9388 7844

trent@mediatonic.com.au.

I wish I had more hair

Brad Jakeman, president of PepsiCo’s global beverage group has delivered a ‘fiery, truth-telling presentation’ at an ANA conference in Florida.

He’s suggested we stop using the terms ‘advertising’ and ‘digital marketing’.

What should we be calling them instead?

Put your suggestions on our Facebook page or heck, just tell us on the phone.

There’ll be a prize, but we’re not calling it a prize. Maybe a wine-related inducement.

#renameAdv

Link to Ad Age article.

WA hosts the national final of the Australian Web Awards on November 6th. Here’s the list of WA state winners. Numbats.

 

Here is the spoiler-free version of the Game of Thrones Honest Trailer. The more entertaining version is below.

And here is my trailer spoiler:

The Place where Everything is the Thing of Nouns.

https://youtu.be/CK9YjEBM_GY

Americans have always been more comfortable with comparative advertising. A new slant on this is the offer Burger King just made to McDonalds via an Open Letter. In support of Peace Day (“who will you make peace with?”), Burger King proposed a McWhopper collaboration.

McDonalds said thanks anyway, but happy to talk, and signed off, “P.S. A simple phone call will do next time”.

So Burger King have gone again, seeking to create a Peace Burger with other chains who expressed interest in the concept.

All generating substantial free media coverage for Burger King and Peace Day. Hoping some long term good comes of it.

A more than adequate example of freshly expressing brand experience and popular culture. That authenticity thing all over again.

Re my potential for world-changing thought leadership…