Americans have always been more comfortable with comparative advertising. A new slant on this is the offer Burger King just made to McDonalds via an Open Letter. In support of Peace Day (“who will you make peace with?”), Burger King proposed a McWhopper collaboration.
McDonalds said thanks anyway, but happy to talk, and signed off, “P.S. A simple phone call will do next time”.
So Burger King have gone again, seeking to create a Peace Burger with other chains who expressed interest in the concept.
All generating substantial free media coverage for Burger King and Peace Day. Hoping some long term good comes of it.