Stop Calling it Advertising

brad_jakemanBrad Jakeman, president of PepsiCo’s global beverage group has delivered a ‘fiery, truth-telling presentation’ at an ANA conference in Florida.

He’s suggested we stop using the terms ‘advertising’ and ‘digital marketing’.

What should we be calling them instead?

Put your suggestions on our Facebook page or heck, just tell us on the phone.

There’ll be a prize, but we’re not calling it a prize. Maybe a wine-related inducement.


Link to Ad Age article.